Heather Munro

Write blog posts, emails, websites, landing pages, e-books, digital and print ads, brochures, direct mail, catalogs, and articles for a variety of clients needing B-to-C and B-to-B support. Create branding guidelines and taglines for emerging brands and small businesses.

Non-Profit Clients: AARP Foundation, Can'd Aid, Vitamin Angels.

E-Commerce/Retail Clients: BHN Rewards, Door to Door Organics

Ensured brand, offer, copy, and design are aligned across every touchpoint, from landing pages to full-funnel experiences:
- Held daily scrum-style meetings to keep team on schedule
- Built and managed timelines from concept to launch
- Managed team tasks through project management platform
- Reviewed copy for brand compliance and provide feedback to copywriter
- Acted as primary liaison between D

Specialized in CRO, UX/UI, and Brand copywriting for purpose-led e‑commerce brand:
– Wrote copy for website and funnel landing pages, including home page banners, category pages, About Us pages, navigation text/microcopy, and product descriptions and titles
– Created systems that sustain quality at scale—style/voice guides, branding guidelines, and messaging frameworks
- QC'd creative content for

Executed emerging brand and product marketing content strategy for geospatial insurance analytics company. Wrote original content for blogs, emails, press releases, landing pages, social media posts, product one-pagers and thought leadership pieces. Managed social media posts on LinkedIn and Twitter. Developed Style Guide and company boilerplate, and helped shape brand identity. Produced results-o

Developed ideas, managed schedule and wrote copy for emails, website, articles, blogs and product descriptions for sales flyers. Wrote, curated and managed social media posts for Facebook, Twitter and Instagram. Proofed materials and partnered with PR firm to ensure consistent messaging, voice and brand.

Developed story ideas, maintain editorial strategy and write long-form content for a variety of financial services clients, including City National Bank, Commerce Bank, Fifth Third Bank, Hancock Bank and Eagle Home Mortgage. Wrote emails for CareCredit. Offered creative feedback to Rack Room Shoes. Built and maintained effective working relationships with clients to offer innovative content and so

Created monthly content calendar for GaiamTV.com to ensure consistent messaging and voice across marketing channels, including external consumer publications and internal subscriber communications. Wrote and edited copy such as acquisition emails, subscriber newsletters, Web site copy, banner ads, print ads and blog posts. Partnered with art director on creative concepts, branding and project mana

Managed the email execution process for GaiamTV.com, Spiritual Cinema Circle and Gaiam Yoga Studio. Drove the creation of triggered, transactional and weekly emails from design to deployment to reporting for streaming media subscription services. Used Responsys and MailChimp to deploy emails, track results and maintain multiple mailing lists.

Updated, collected and wrote content for Gaiam TV, which streams conscious media, yoga and fitness videos online. Manage and write retention marketing newsletter, original show newsletter and Gaiam TV blog. Wrote and posted copy to promote content on Gaiam TV's Web site, including original shows, feature films and documentary teasers. Managed promotion of four original shows (Open Minds, Healing M

• Created all-natural yoga mat cleaner, Namaspray® and propelled the business to over $7,000 in annual sales in 2010.
• Managed all aspects of the business from product formulation and packaging to business development and marketing.
• Wrote advertising copy, maintained web content and published a monthly blog.
• Taught weekly yoga classes at yoga studio and health club.
• Built up a loyal custom

Developed concepts and wrote copy for direct mail, newsletters, Web sites, catalogs and other customer retention and acquisition communications for Stop & Shop, CVS, Talbots, Qwest (formerly U S WEST), Monster.com, Things Remembered and other clients.

Managed a variety of communications programs and wrote materials for Liberty Mutual’s auto, home and life insurance division. Wrote or edited copy for marketing materials such as direct mail, customer newsletter, brochures, bill stuffers, bill messages, print ads and Web site. Coordinated national and local advertising programs, including television, radio and print, with advertising agency.

As part of the Internal Communications Unit, wrote articles, coordinated photography/illustrations and suggested content for three employee publications.

Worked as Editor at CoreStates Bank.