At Heinrich, I write and concept campaigns for B2B and B2C clients across healthcare, financial services, fintech, telecom, government, insurance, and real estate. My work spans website copy, email, direct mail, out-of-home, video, and paid social.
I also support brand strategy and positioning, develop names for luxury real estate developments, and write long-form thought leadership for the advertising industry. For government clients, I’ve contributed to road-safety and anti-DUI campaigns, including “Click It or Ticket.”
At Human Design, I wrote scripts, website copy, blogs, and campaign content alongside design and film teams. I wrote an award-winning Progressive Insurance commercial script and retained performance-based client contracts including Nanit, FAR, APS miniMist, and Margalit Startup City.
At Mercy Housing, I led brand voice and content planning, helped secure bipartisan support for the Affordable Housing Credit Improvement Act of 2019, and led a new website launch. I’ve also worked as a freelance writer and creative consultant for Patagonia, Scarpa, SmartTab, EcoFlight, and The Governor's Climate and Forest Fund.
