Heather Masters
@heathermasters
I’m a senior partnerships leader who builds partner systems and people alignment to make stalled functions move.
What I'm looking for
I’m brought in at the messy moments—when a function isn’t landing, a team has lost its thread, or a partnership that looks right on paper still won’t move. My first instinct is always the people, not the process. I simplify what’s overcomplicated and steady things without making them rigid.
I’ve built teams, restructured functions, and developed employer and channel partnerships from the ground up. In practice, I help teams build partnership systems and functions that hold, create HubSpot pipelines the team actually uses, and clarify roles so people stop guessing. I lead as a player-coach, aligning motivation with real execution.
Most recently, I led a remote team of eight across a national partnerships portfolio spanning employer acquisition, community ecosystem development, and pipeline strategy. I’ve worked at the intersection of business development, operations, and people leadership—managing relationships with SMEs, economic development organizations, newcomer agencies, and training partners simultaneously. I also built systems and processes using HubSpot and Asana while onboarding AI to remove menial tasks.
Long before the org charts, I spent 20 years as an intuitive and energy practitioner, learning to find what’s actually wrong—not just what people say is wrong. I work AI-native (not the buzzword kind): I rebuild businesses end to end this way and help others do the same. I’m currently open to senior roles across partnerships, employer engagement, people strategy, and organizational effectiveness.
Experience
Work history, roles, and key accomplishments
I get brought in when something isn't landing.
A partnerships function that stalled. A team that's lost its thread. A process that looks right on paper and still won't move.
My first move is always the people, not the process. The process is rarely the real problem. Then I build something that holds.
In practice that's:
Partnership systems and functions built from scratch, or rebuilt when t
Palette Skills is a national Canadian non-profit delivering accelerated, industry-led upskilling programs that help workers transition into high-growth sectors, combining employer-designed training with job placement support.
As a Senior Manager, I led a remote team of eight across a national partnerships portfolio spanning employer aquisition, community ecosystem development, and pipeline strateg
Built and managed strategic partnerships that created employment pathways for Canadians transitioning into new careers. Worked across employer and community ecosystems, developing relationships and pipelines that connected non-traditional talent with organizations ready to hire differently.
Identified and cultivated grassroots and community-based partnerships across Canada, creating meaningful employment pathways for Canadians who needed them most. This role taught me that the most powerful partnerships are built on genuine shared purpose, not just aligned objectives.
Five years of relationship-centred fundraising and donor stewardship with one of Canada's most trusted community organizations. I worked closely with donors, volunteers, and corporate partners to build giving programs tailored to what each person actually cared about. Launched a major giving program that exceeded its goals, not because of the strategy, but because of the people who believed in it
This is where it all started. I built an independent practice at the intersection of nutrition, hypnotherapy, energy healing, animal communication, and intuitive work - long before most of those things had mainstream language around them.
I worked predominantly with women and children, in the quiet, profound space where conventional approaches hadn't been enough.
The foundation of everything I do
Radio Host
WOW Factor Media / Power of Freedom Network
May 2014 - Aug 2015 (1 year 3 months)
Co-hosted two connected radio programs focused on wellness, personal freedom, and human potential. Covered topics including holistic health and nutrition, mindset, energy work, and living more fully.
Radio Host - WOW Factor Media / Power of Freedom Network
May 2014 - Aug 2015 (1 year 3 months)
Co-hosted two connected radio programs focused on wellness, personal freedom, and human potential. Conversations ranged from holistic health and nutrition to mindset, energy work, and living more fully. It was early proof that the threads I'd been pulling on my whole life - people, healing, and honest conversation, could hold an audience.
Education
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Heather hasn't added their education
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