Open to opportunities

HD RS

@hdrs

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Senior marketing consultant driving ROI with data-driven omnichannel growth.

Mexico

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What I'm looking for

I’m looking for a role where I can own omnichannel marketing strategy, budget allocation, and performance reporting—turning market insights into measurable KPI and ROI gains through campaign planning, conversion optimisation, and data-driven experimentation.

I’ve spent my career building and executing digital and offline marketing strategies that strengthen brand visibility, engagement, and revenue. Since 2002, I’ve developed comprehensive campaigns, analysed market trends and consumer behaviour, and helped teams reach ambitious sales objectives through multi-channel marketing.

Most recently, as Marketing Manager at Zettle by PayPal, I managed annual budgets to maximise ROI across channels and created in-house revenue-generating marketing to support merchandising and advertising objectives. I also led digital content creation for websites, social media, and email campaigns, negotiated cost-effective placements, and used data-driven A/B testing and conversion optimisation—skills I further applied as a Fundraising Advisor at SOS Children’s Villages Mexico to attract and engage donors.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Independent

Jan 2002 - Present (24 years 4 months)

Developed and implemented digital and offline marketing strategies to increase brand visibility and engagement across multiple platforms. Supported sales objectives with multi-channel campaigns and data-informed content tailored to market trends and consumer behavior.

Digital Marketing Strategy Online Advertising Offline Marketing Business Development Market Research Content Strategy Multi channel Marketing Customer Acquisition

Marketing Manager

Zettle by PayPal

Jan 2015 - Jan 2022 (7 years)

Managed annual marketing budgets and developed in-house, revenue-generating marketing to streamline go-to-market strategy. Led digital content creation and negotiated cost-effective advertising placements to improve campaign reach.

Budget Management Performance Marketing Digital Content Creation Social Media Marketing Email Marketing Campaign Planning Online Advertising

Fundraising Advisor

SOS Children’s Villages Mexico

Jan 2010 - Jan 2012 (2 years)

Identified prospective donors by analyzing market trends and competitor activity. Developed content marketing (blogs and whitepapers) and ran A/B testing for landing pages and email campaigns to improve conversion rates.

Fundraising Strategy Market Research Content Marketing Landing Page Optimization A B Testing Email Marketing Conversion Optimization Data Driven Decision Making