Hazel Legaspi
@hazellegaspi
Salesforce Administrator driving CRM automation, data hygiene, and operational efficiency.
PhilippinesWhat I'm looking for
I am a results-driven Salesforce Administrator with over 10 years in IT and 3+ years focused on CRM administration, system development, and digital platform management. I specialize in Salesforce configuration, automation with Flow, data management, integrations, and building dashboards to improve sales and marketing outcomes.
I have a proven track record automating business processes, maintaining GDPR-compliant data hygiene, resolving sync errors between CRMs and outreach tools, and supporting cross-functional teams to deliver scalable CRM solutions. My experience spans enterprise environments and hands-on web development, enabling pragmatic solutions that improve adoption and operational efficiency.
Experience
Work history, roles, and key accomplishments
Led business architecture and integration initiatives for CRM and digital platforms, overseeing automation, data syncs, and system health to ensure scalable solutions and compliance.
Administered and maintained Salesforce (Sales/Service Cloud) for sales, marketing, and service teams; built Flows and automation that reduced manual tasks and improved CRM data quality and reporting.
Managed Salesforce Marketing Cloud email studio implementations and integrations, optimizing campaigns and supporting cross-functional stakeholders to improve engagement and delivery.
Provided web development, eCommerce product listing, and site maintenance services including WordPress setup, theme customization, backups, and product catalog management for merchants.
Software Engineer
Apostrophe Digital Pte Ltd
May 2012 - Oct 2012 (5 months)
Developed responsive web designs and supported front-end improvements to enhance usability across desktop and mobile platforms.
Website Developer / PHP Programmer
Greenwire Global Outsourcing Philippines
Sep 2011 - Mar 2012 (6 months)
Developed CMS-based websites using CodeIgniter and implemented API integrations while maintaining existing applications to support client web projects.
Programmed and maintained online survey systems, ensuring data accuracy and system functionality for research projects.
Web Developer / Office Administrator
Intercompany Remote Services Sdn. Bhd.
Apr 2005 - Mar 2009 (3 years 11 months)
Developed and maintained company websites while providing administrative and operational support to daily business functions.
Education
Degrees, certifications, and relevant coursework
University of San Carlos
Bachelor of Science, Information Technology
Completed a Bachelor of Science in Information Technology degree focused on software and web development fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Job categories
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