Hayden S

Selective marketing, media and growth consulting across projects in the architecture, music and jewellery industries.

Joined on an intentionally short-term Q1 contract following Publicis Groupe's Mars retail-media win, supporting account onboarding and initial strategic development. Audited historical activity across Amazon Ads, CitrusAd, Criteo, Uber Eats and DoorDash, developing recommendations around retail-media growth, investment and activation.

Led retail-media commercialisation across product development, business cases, GTM strategy, sales enablement, client projects and technology partnerships. Managed advertiser relationships from pitch through onboarding, growth and renewal across major brands, and expanded affiliate advertisers into broader affiliate plus retail-media propositions.

Built ZURU's global in-house media capability from approximately US$100K to US$100M in annual internally managed media investment, creating the strategy and operating model while leading a 15-person distributed team. Established a cohesive global operating model across 10+ rapidly evolving brand and sales teams, and led senior partnerships and JBP planning with major platforms.

Led digital and performance strategy across media, ecommerce, attribution, dynamic creative, SEO, analytics, CRO and digital experience for clients including Countdown, Briscoes, Rebel Sport and Tourism New Zealand. Led specialists across digital disciplines while developing additional client propositions and onboarding AdTech, MarTech, CDP and Salesforce-based capabilities.

Led digital strategy and client relationships for Heineken, L'Oréal, Disney and General Motors, expanding accounts through SEO, analytics, CRO, dynamic creative and technology-led services.

Led digital strategy, technology-driven client solutions and a three-person team, contributing to client acquisition, retention and account expansion through cross-pitching additional analytics capabilities.

Managed monetisation of billions of advertising impressions across publishers including ESPN and Gumtree, alongside major news, entertainment and real-estate publishers. Increased publisher impression volume approximately 50% while growing revenue approximately 60%, using yield optimisation, inventory development and higher-value monetisation opportunities.

Led digital strategy and client relationships, expanding accounts through digital services.

Managed digital accounts and client relationships.

Managed client service and relationships.

Developed strategic communications and planning.

Managed accounts and media buying.

Current Amazon Ads and DSP certifications.

Bachelor of Business with a focus on Marketing and Advertising.

Earlier certifications in Google Marketing Platform, Google Ads, and Marketo Email Marketing.