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Haya Nayal

@hayanayal

Marketing Strategist at El Dimor Production House who grew Cal Moda’s Instagram to 68k+ views and drove 1,000 website visits.

United Kingdom

Message

At El Dimor Production House, I plan and produce content strategies for clients across automotive, jewelry, clothing, and F&B. For Cal Moda, I used Meta Ads, Shopify analytics, and weekly reviews to grow Instagram views from around 1k to 68k+ in one month and drive 1,000 website visits.

I also designed and built El Dimor Production House’s website on Wix and developed Athar, a podcast concept, from creative direction through trial episodes. At Bath Entrepreneurs Society, I led a rebrand and helped grow membership by 620; I also secured 93 founder and speaker partnerships across society programmes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist

Current

El Dimor Production House

Aug 2026 - Present (3 months)

Planned and produced content and stories strategy across clients in automotive, jewelry, clothing, and F&B, managing distinct brand voices and calendars for 5-8 clients simultaneously. Grew Cal Moda's Instagram from ~1k to 68k+ views in one month and drove 1,000 website visits using Meta Ads and Shopify analytics.

Meta Ads Shopify Analytics Content Strategy Brand Management Wix Creative Direction Project Management

Brand Development Intern

Lolya Jewelry Manufacturing

Jun 2026 - Aug 2026 (2 months)

Supported the launch of a new branch in Syria, developing bilingual brand and operations documents including a full brand manual and staff training. Assisted with creative direction on brand shoots, shaping the look and styling of jewelry content.

Brand Development Bilingual Communication Training Creative Direction Content Creation

Initi8 Coordinator

Bath Entrepreneurs Society

Sep 2024 - Jun 2025 (9 months)

Ran outreach to startups via email and LinkedIn for an internship matching programme, securing 14 partner organisations. Co-created and presented pitches to audiences of up to 150 students and matched 18 students to internships.

Outreach LinkedIn Email Marketing Presentation Skills Interviewing Google Form Premiere Pro Copywriting

Marketing Strategist & Design Assistant

Bath Entrepreneurs Society

Sep 2024 - Jun 2025 (9 months)

Secured 93 founder and speaker partnerships, including Simon Squibb and Morrisons' CEO, and led the society's rebrand. Grew membership by 620 and managed content calendars and KPIs in Google Sheets.

Partnership Development Rebranding Canva Content Calendar Google Sheets KPI Tracking Event Planning

Programme Facilitator

School of Humanity

Sep 2021 - Apr 2022 (7 months)

Facilitated future-focused modules for a diverse high-school cohort and ran 1:1 sessions tailored to individual learning needs.

Facilitation Education Communication Skills

Intern Trainee

LACASA Architects & Engineering Consultants

Jun 2021 - Jul 2021 (1 month)

Reviewed live projects and prepared visuals for client meetings using Photoshop, Lightroom, Enscape and SketchUp.

Photoshop Lightroom Enscape SketchUp Visual Design

Education

Degrees, certifications, and relevant coursework

University of Bath

BSc (Hons), Management with Marketing

2023 - 2026

Grade: First Class Honours

BSc (Hons) Management with Marketing, First Class Honours. Key modules included Brand Management, Consumer Psychology, and Contemporary Marketing Communications.

Deira International School

International Baccalaureate Diploma, International Baccalaureate

2009 - 2023

Grade: 35/45

International Baccalaureate Diploma with a score of 35/45. Achieved A* in Extended Essay, Literature, and Theory of Knowledge, and A in Psychology, Spanish, and Economics.