Syeda Maleeka Batool Kazmi

I’m a detail-oriented Data Analyst who turns complex, multi-source data into clear financial and performance reporting. I focus on accuracy, validation, and strong KPI frameworks so stakeholders can make faster, better decisions with confidence.

In my most recent role, I designed and automated weekly and monthly reporting pipelines in Power BI and Looker Studio by integrating Google Ads, Bing Ads, and GA4 data—cutting manual reporting time by an estimated 60% and improving on-time delivery. I also built unified KPI frameworks (CTR, CPC, CPA, CVR, ROAS) using Power Query and DAX to create a single source of truth across environments, and standardized data models to improve cross-channel consistency.

Previously, I developed end-to-end sales and client activity dashboards with SQL, Tableau, and Power BI, delivering real-time visibility into revenue trends and client behavior. I performed exploratory data analysis to translate findings into strategic recommendations, and built reliable SQL workflows for extraction, cleaning, and aggregation; earlier, I managed startup data records and ensured 100% on-time, error-free stipend disbursements while generating insights to support program optimization.

I also bring a business-facing mindset from Business Development Executive experience, including competitor analysis and relationship management that improved lead conversion rates by 15% within one quarter. I enjoy collaborating cross-functionally, automating reporting, tracking KPIs, and using tools like SQL, Power BI, Tableau, Excel, and Python to deliver actionable performance insights.