At Benepik, I managed Google Ads Search and Display campaigns and LinkedIn lead generation for employee engagement, rewards, and recognition solutions. I reduced CPL by 8% through audience segmentation, Smart Bidding, and campaign refinement.
I also improved CTR by 7% with ad and creative testing, and increased MQL-to-SQL conversion by 25% through remarketing and lead quality optimization. I implemented GA4, GTM, UTM tracking, and conversion tracking frameworks to improve attribution and reporting accuracy.
At Stellar Information Technology Pvt. Ltd, I managed Google Ads campaigns across US and DACH markets. Keyword targeting and bid optimization contributed to 20% more website traffic and 18% revenue growth, while search term analysis and landing page optimization reduced CPC by 10% and improved ROI by 15%.
At OLENS – Luvia Trading Pvt. Ltd, I executed Meta Ads campaigns across Facebook and Instagram that contributed to 20% revenue growth. I also worked with 60+ influencers to support brand awareness, engagement, and campaign reach.
