At Urbanfox Turnkey Solutions Pvt. Ltd., I manage programmatic campaigns across Display, Video, YouTube, Native, Mobile App, and CTV inventory using DV360. I configure Insertion Orders and Line Items, optimize bidding, and monitor pacing and budgets.
I implement Floodlight activities and validate conversion tracking to support accurate attribution. I use performance data and A/B testing to optimize campaigns against KPIs including CPA, ROAS, viewability, and engagement.
I build performance dashboards and client reports in Excel and Google Sheets, and help ensure brand safety through IAS and DoubleVerify integrations. My experience also includes managing premium inventory through PMP, Preferred Deals, and Programmatic Guaranteed partnerships.
