At Usher Technologies Pvt Ltd, I plan and manage campaigns across DV360 and Illumin DSP, from media plans and deal setup through pacing and optimization. I work across Display, Video, Audio and Connected TV inventory.
I use audience refinement, bid tuning and placement exclusions to improve campaign efficiency, bringing CPA and CPM down while lifting CTR and conversion rate. I also configure IAS and DoubleVerify brand safety and viewability controls, and integrate CM360, Floodlight and GA4 conversion tracking.
I built Looker Studio dashboards that give stakeholders a unified view of programmatic and conversion data. Iām certified in DV360, Google Ads Display and Google Ads Video.
