At End Point Solutions, I manage end-to-end DV360 campaigns for the Accenture account across Display, Video, YouTube, and CTV. I handle campaign structure, trafficking, and buying strategies including Open Auction, PMP, and Programmatic Guaranteed.
I use first-party data and audience segments to target campaigns, then optimize bids, budgets, pacing, and frequency. I also integrate DV360 with CM360 and Floodlight for conversion tracking, audience creation, and attribution.
I monitor delivery and campaign KPIs, investigate discrepancies, and prepare performance reports with optimization recommendations. Before this role, I worked as a Support Engineer at Capgemini Technology Services.
