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Harshad Shetye

@harshadshetye

Product Designer at Amazon Pay who designed UPI biometric authentication and merchant tools serving 29,400+ stores.

At Amazon Pay, I design merchant-facing products, including UPI biometric authentication, where I owned the experience from consent framework through adoption strategy, driving 1.8M+ completed biometric setups. I also designed a merchant dashboard for 29,400+ stores and an RBI-compliant self-serve KYB portal that reduced operations review turnaround from 30 to 8 days.

At RedBaton Design Studio, I delivered end-to-end UX/UI for 15+ client projects and built an L&D program for new joiners and interns. Earlier, at Dure Technologies, I designed and coded interfaces for iVizard and delivered data-visualization experiences across client projects.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Amazon Pay

Sep 2022 - Present (4 years)

Designed India's first OS-native biometric authentication system for UPI payments, driving 1.8M+ biometric setups. Led end-to-end UX redesign of a 29,400-store merchant dashboard and designed an RBI-compliant self-serve KYB portal that reduced ops turnaround from 30 to 8 days.

UX Design biometric authentication UPI Merchant Dashboard KYB Figma User Research Prototyping Responsive Design Accessibility Design Systems

UX Designer

Red Baton Design Studio

Oct 2020 - Aug 2022 (1 year 10 months)

Delivered end-to-end UX/UI for 15+ client projects, including heuristics, competitor analysis, information architecture, and responsive high-fidelity designs. Led design discovery workshops and built an L&D program onboarding 12+ new joiners/interns.

UX Design UI Design Information Architecture User Journeys Wireframing Prototyping Design Workshops Mentorship L&D

Associate Software Developer

Dure Technologies

Jun 2017 - Mar 2020 (2 years 9 months)

Core UI designer/developer for iVizard analytics product, designing and coding UI across dashboards. Delivered data visualization UX for 10+ client projects and owned design system standards across modules.