Open to opportunities

shruti ganu

@shrutiganu

Seasoned UX/UI Product Designer crafting convenient, accessible experiences and scalable design systems for fintech and global platforms.

India

Message

What I'm looking for

I’m looking to lead end-to-end UX/UI and design system work on large-scale digital products—turning business goals into accessible, convenient user journeys, with strong cross-functional collaboration and measurable outcomes.

I’m a Product Designer with 15+ years of total design experience, focused on UX that creates designs that are convenient, accessible, and informative—so design can communicate ideas to people and guide them seamlessly.

Since April 2021, I’ve led the UX/UI lifecycle for YONO SBI Transformation, managing the UX/UI lifecycle for YONO for Every Indian and designing seamless UPI functionality experiences adopted within YONO for millions of nationwide users.

I bring deep experience across fintech, banking, and consumer products—building comprehensive user journeys for Mahindra Finance to unify access to loans, fixed deposits, and mutual funds into one digital platform, and driving end-to-end design for large-scale platforms serving millions.

I’m also known for scaling design systems and pattern libraries, including Design System Governance for Barclays and work spanning SBI and Toyota. I collaborate with engineering teams for adaptive, responsive solutions using modern web technologies—bridging business objectives with user needs—and I’ve strengthened brand storytelling through communication and identity strategy, including AR-style tech for the Lakme Makeup Pro app.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

IBM

Apr 2021 - Present (5 years 3 months)

Managed the UX/UI lifecycle for SBI’s YONO app, including UPI functionality, delivering a seamless experience for millions of nationwide users. Led user journey design across financial products and collaborated with engineering stakeholders to implement adaptive, user-centered flows.

UX UI Design User Journeys Design Systems Accessibility Stakeholder Management Figma Prototyping

Brand Strategy Designer

SPARKT Pvt Ltd

Dec 2016 - Sep 2019 (2 years 9 months)

Directed communication design and identity strategy for brands, aligning visual storytelling with business objectives. Owned end-to-end product design and interaction work, ideating multi-channel campaign visuals that increased user engagement through data-driven storytelling.

Brand Strategy Visual Identity Design UX UI Design Interaction Design Campaign Visuals Data Storytelling Systems Thinking

Product Design Lead

GLITCH Pvt Ltd

Aug 2014 - Sep 2016 (2 years 1 month)

Developed the Lakme Makeup Pro app using AR-style technology, supporting virtual try-on experiences that contributed to improved e-commerce conversions. Led design cohorts, directed product testing, and created creative assets for social media campaigns and pitch decks.

Mobile App Design User Testing Team Leadership Cross Functional Collaboration Figma

Graphic Design Specialist

Dentsu Webchutney

Feb 2013 - Jun 2014 (1 year 4 months)

Created high-impact social media designs for global brands, including MasterCard, Lakmé, and Star Health Insurance. Collaborated with the Design Lead to produce print ads and marketing collateral for key accounts.

Social Media Design Graphic Design Marketing Strategy Marketing Collateral Campaign creative Brand Consistency Adobe Illustrator Visual Storytelling

Multidisciplinary Designer

Flying Cursor

Jun 2011 - Jan 2013 (1 year 7 months)

Executed multidisciplinary creative work including movie posters, website design, and social media content. Delivered a range of digital and print assets under varying creative briefs and deadlines.

Digital Design Web Design poster design Social Media Creative Creative Production Adobe Illustrator