Rohan Attri

I’m a Product Designer with 3 years of experience in fintech at scale—covering payments, BNPL, and lending—across Pine Labs and Bajaj Finserv. I’ve shipped products across 6 device classes (POS terminals, mobile, tablet, and D2C web), and I build with a strong foundation in experience design from an MDes at NIFT.

At Pine Labs, I revamped EMI World across multiple surfaces (POS, cloud devices, dual-screen, mobile, tablet, D2C mWeb), driving a 30% checkout conversion uplift on a platform spanning 8,000 Cr volume and 21M+ transactions. As the sole designer for UAE BNPL (Slice Pay App), I owned merchant onboarding and link payment flows and shipped stakeholder-facing demos, while also designing CBDC merchant and payer flows (RBI Digital Rupee) and launching UPI instant cashback for in-store sales across 6 mediums at 500 Cr/month. I also led Apple HDFC Lending, shipped Apple Tap to Pay on iPhone for Pine One (Malaysia), drove SGPOS merchant onboarding for SEA through 50+ interviews that shaped rollout across 3,000+ terminals, and used AI-assisted prototyping to reduce decision-pipeline time by ~25%—including building a React-based banner generator and a Web Crawl model that eliminated an Rs. 18 Lakhs/year third-party dependency.

Earlier, I built and owned design outcomes that moved key funnels and accessibility forward. At The Stempedia, I created a design system for Pictoblox (500K+ users), led accessibility optimization, designed a freemium-to-subscription SaaS dashboard with multi-access tiers (projected 12x revenue lift), and delivered a mobile UI redesign that increased Play Store acquisition by 27% in 3 months. As a Bajaj Finserv intern, I applied AARRR and rapid prototyping with A/B testing to drive 32% average task success rate and 40%+ task success on transaction and onboarding journeys, then extended that impact through product-focused improvements like a 24% engagement lift for Bajaj Postpaid in tier 2 and tier 3 cities.