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Haritha Haridas

@harithaharidas

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Senior Product Designer shaping fintech, SaaS, and enterprise UX with data-informed, accessible mobile-first design.

India

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What I'm looking for

I’m looking for a role where I can lead end-to-end product design for fintech or SaaS, build scalable design systems, and use behavioral analytics and usability testing to drive measurable improvements in onboarding and conversion—on an accessible, mobile-first experience.

I’m a Senior Product Designer with 7+ years of experience designing fintech, SaaS, and enterprise products—combining hands-on mobile app design for iOS and Android with end-to-end UX research and workflow optimization.

I specialize in design systems and data-informed product decisions, translating complex financial and operational requirements into intuitive, accessible, mobile-first experiences. I’ve delivered measurable improvements in onboarding, conversion, and usability across fintech and Web3 products.

In my recent work, I lead product design for fintech and merchant ecosystem platforms, using behavioral analytics, funnel analysis, competitor benchmarking, and usability evaluations to surface opportunities and improve completion rates. I also build scalable, WCAG-compliant experiences and design systems, and I collaborate closely across product, engineering, and QA to align user needs with business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Innoviti Payments

Apr 2026 - Present (3 months)

Led product design for fintech and merchant ecosystem platforms, including mobile-responsive merchant tools for iOS and Android. Redesigned a payment link experience using behavioral analytics and funnel analysis and improved merchant onboarding and operational workflows.

Product Design UX Research Behavioral Analytics Funnel Analysis Merchant Management

Senior Product Designer

ReachMobile

Jan 2023 - Jan 2025 (2 years)

Owned UX/UI for internal portals and inventory systems, conducting usability testing and maintaining design systems. Collaborated with PMs, developers, and QA in agile sprints and led design QA and handoffs.

UX UI Design Usability Testing Design Systems Agile Collaboration Design QA Information Architecture

UI-UX Designer

Rumango

Jan 2022 - Jan 2023 (1 year)

Redesigned fintech dashboards by creating wireframes/prototypes and running usability testing. Partnered with PMs to translate business requirements into user-centered solutions.

FinTech UX Dashboard Design Wireframing Prototyping Usability Testing User Research Product Discovery

UI & Graphic Designer

Meero Technologies

Jan 2020 - Jan 2022 (2 years)

Delivered UI for logistics and e-commerce apps, producing UX documentation and ensuring responsive designs. Contributed to improved design-to-development accuracy and team productivity.

UI Design Responsive Design Logistics App UX E commerce Design

Graphic Designer

IZMO Ltd

Jan 2018 - Jan 2020 (2 years)

Created marketing creatives, UI assets, and iconography for automotive clients. Improved user engagement and reduced design-to-development time through creative and UI work.

Graphic Design Marketing Creative Iconography Automotive Client Design

Web3 UI/UX Designer

Freelancer/Consultant

Sep 2025 - Present (10 months)

Led end-to-end UI/UX design for Web3 products including crypto wallets, decentralized platforms, and marketplaces with WCAG-compliant, accessible experiences. Built scalable, WCAG-aligned design systems and optimized complex dashboards, Chrome extension flows, and marketplace workflows.

Web3 and Blockchain UX UI UX Design WCAG Accessibility Accessibility Design Design Systems Dashboard Design UX Optimization Information Architecture