Harminder Singh Rai

I am a results-driven retail digital insight, QA, and optimisation professional with 9 years of experience championing growth and optimisation through data-driven changes. My extensive experience managing both ad-hoc and continuous research projects has equipped me with a strong proficiency in quantitative research methodologies and data analysis. I excel at storytelling to drive actionable insights and am skilled in collaborating with stakeholders to influence decision-making and enhance customer experiences.

Throughout my career, I have led end-to-end management of multiple eCommerce research projects, focusing on UX/CX. My role at ALDI involved conducting in-depth quantitative analyses and utilizing data visualization techniques to present findings effectively. I have overseen all CRO activities, collaborating with cross-functional teams to develop an experimentation roadmap that aligns with company objectives and KPIs, ensuring continuous improvement across various business areas.