Harika DemirHD
Open to opportunities

Harika Demir

@harikademir

Strategic Senior Category Manager with 16 years of experience.

Germany
Message

What I'm looking for

I am looking for a role that challenges me and allows for growth, where I can leverage my expertise in category management and product strategy to drive business success.

I am a strategic and performance-driven Senior Category Manager with 16 years of experience in category management, product strategy, and demand planning within the sports, lifestyle, and Health & Wellness industries. My expertise lies in driving category growth and optimizing product assortments, ensuring that strategies align with brand vision and market trends.

Throughout my career, I have successfully managed product portfolios and executed go-to-market strategies that resulted in significant sales increases. For instance, while at Hydrafacial, I achieved a 27% increase in Partner Booster sales year-over-year. My ability to leverage data insights enhances decision-making and drives business objectives, making me adept at collaborating with cross-functional teams to deliver impactful results.

I am passionate about fostering a high-performance culture and mentoring teams to achieve excellence in category management. My experience includes leading demand planning functions, conducting in-depth market analysis, and implementing best practices that optimize inventory and sales performance. I am committed to continuous improvement and innovation in my field.

Experience

Work history, roles, and key accomplishments

HY

Product Manager EMEA & DACH

Hydrafacial

Feb 2021 - Feb 2023 (2 years)

Managed the product portfolio for the EMEA region for B2B and B2C channels, driving product performance and market share growth across key markets. Developed and executed go-to-market strategies for new product launches, achieving 27% increase in Partner Booster sales (YOY).

AM

Category (Product) Manager

Adidas Zone Middle

Mar 2009 - Sep 2014 (5 years 6 months)

Assisted in developing product strategies and gathering user requirements for Apparel and footwear. Coordinated with QA teams to ensure high-quality releases and resolved post-launch issues promptly.

AM

Junior Category Manager

Adidas Zone Middle

Mar 2006 - Feb 2009 (2 years 11 months)

Supported category development through data analysis, trend forecasting, and competitive benchmarking. Assisted in planning seasonal collections and coordinating with design and production teams to ensure timely delivery.

Education

Degrees, certifications, and relevant coursework

Yeditepe University logoYU

Yeditepe University

Bachelor, Public Relations & Publicity (English)

Studied Public Relations & Publicity with a focus on English language. Gained foundational knowledge in communication strategies and public engagement.

Tech stack

Software and tools used professionally

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