Open to opportunities

Harika Demir

@harikademir

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Strategic Senior Category Manager with 16 years of experience.

Germany

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What I'm looking for

I am looking for a role that challenges me and allows for growth, where I can leverage my expertise in category management and product strategy to drive business success.

I am a strategic and performance-driven Senior Category Manager with 16 years of experience in category management, product strategy, and demand planning within the sports, lifestyle, and Health & Wellness industries. My expertise lies in driving category growth and optimizing product assortments, ensuring that strategies align with brand vision and market trends.

Throughout my career, I have successfully managed product portfolios and executed go-to-market strategies that resulted in significant sales increases. For instance, while at Hydrafacial, I achieved a 27% increase in Partner Booster sales year-over-year. My ability to leverage data insights enhances decision-making and drives business objectives, making me adept at collaborating with cross-functional teams to deliver impactful results.

I am passionate about fostering a high-performance culture and mentoring teams to achieve excellence in category management. My experience includes leading demand planning functions, conducting in-depth market analysis, and implementing best practices that optimize inventory and sales performance. I am committed to continuous improvement and innovation in my field.

Experience

Work history, roles, and key accomplishments

Product Manager EMEA & DACH

Hydrafacial

Feb 2021 - Feb 2023 (2 years)

Managed the product portfolio for the EMEA region for B2B and B2C channels, driving product performance and market share growth across key markets. Developed and executed go-to-market strategies for new product launches, achieving 27% increase in Partner Booster sales (YOY).

Go To Market Strategy

Senior Demand Planning Manager

Adidas Zone Middle

Oct 2018 - Nov 2020 (2 years 1 month)

Led the demand planning function, ensuring accurate forecasts to optimize inventory and sales performance. Collaborated with cross-functional teams, including Sales, Marketing, and Supply Chain, to align demand strategies with business goals.

demand planning Forecasting Inventory Strategy Supply Chain Management Data Analysis Team Leadership

Senior Category Manager

Adidas Zone Middle

Sep 2014 - Sep 2018 (4 years)

Managed the end-to-end product lifecycle for Turkish Football Club Jerseys achieving 38% growth in seasonal jersey sales. Developed and executed category strategies to drive brand growth, market share, and profitability.

Category Management Product Lifecycle Management Market Analysis Consumer Insights

Category (Product) Manager

Adidas Zone Middle

Mar 2009 - Sep 2014 (5 years 6 months)

Assisted in developing product strategies and gathering user requirements for Apparel and footwear. Coordinated with QA teams to ensure high-quality releases and resolved post-launch issues promptly.

Product Strategy Backlog Grooming Quality Assurance

Junior Category Manager

Adidas Zone Middle

Mar 2006 - Feb 2009 (2 years 11 months)

Supported category development through data analysis, trend forecasting, and competitive benchmarking. Assisted in planning seasonal collections and coordinating with design and production teams to ensure timely delivery.

Data Analysis Competitive Benchmarking Seasonal Collection Planning

Education

Degrees, certifications, and relevant coursework

Yeditepe University

Bachelor, Public Relations & Publicity (English)

Studied Public Relations & Publicity with a focus on English language. Gained foundational knowledge in communication strategies and public engagement.