Hüseyin Mert Şenol

Owned the end-to-end product lifecycle of a €3B digital B2C product, serving 6M+ customers, and gained market leadership from #2 to #1 among private banks. Achieved record 40.5% quarterly growth and led A/B experiments across 7 channels, resulting in a 12x increase in daily subproduct usage.

Supported product lifecycle management and contributed to growth initiatives at GarantiBBVA, a leading bank in Türkiye with 30M+ customers.

Led Go-To-Market for SoftPOS launch for SMEs, activating 30,000+ merchants. Directed 18 B2B payment facilitator relationships, reducing escalations by 30% and reducing onboarding time by 10%.

Activities and societies: M.Sc. Thesis: AI-Powered Hyper-Personalization in Germany's E-Commerce Market; Industry Project: Deutsche Bahn Systel GmbH, Digital Wallet & IT system centralization (03/2025–06/2025)

M.Sc. in International Business Management with a thesis on AI-powered hyper-personalization in Germany's e-commerce market, and an industry project with Deutsche Bahn Systel GmbH.

Activities and societies: B.Sc. Thesis: Neuromarketing and Impact of Packaging on Consumer Purchase Decisions

B.Sc. in Industrial Engineering with a thesis on neuromarketing and the impact of packaging on consumer purchase decisions.

Certification in Driving Business Towards the Sustainable Development Goals.

Certification in Brand Management: Aligning Business, Brand and Behavior.