At Synapse Circle, I rebuilt tracking from ad click to course checkout so each sale records the Google keyword or Meta ad behind it. I also built a sales webhook to send purchases to Meta Conversions API after finding that many course sales were missing from ad platforms.
I built reporting dashboards and cleaned up technical SEO across three sites. At Login 360, I led SEO interns, trained students, and built RankForge, an AI content system that helped a team clear a backlog of 60 posts in seven days.

