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Sanjay Ramola

@sanjayramola

Performance Marketing Specialist with 6+ years driving ROAS with Meta & Google Ads and conversion-focused landing pages.

India

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What I'm looking for

I’m looking for a performance marketing role where I can own Meta/Google campaign execution, strengthen tracking (GA4, pixels, UTMs), and optimize for ROAS and conversions through testing, CRO, and landing-page improvements.

I’m a Performance Marketing Specialist with 6+ years of experience managing ₹2 Cr+ Meta & Google Ads spend. I’ve achieved up to 8X ROAS across eCommerce, real estate, fashion, and hospitality brands, building campaigns that generate measurable demand and bookings.

I bring a hands-on growth mindset across the funnel: GA4, Pixel setup, and UTM tracking, plus CRO and continuous optimization. I also develop and improve landing experiences through WordPress landing page development and Shopify edits, while resolving technical issues that impact tracking and performance.

Alongside performance marketing, I’ve delivered strong SEO results through on-page/off-page and technical SEO work, keyword research, audits, and link building—so I can support holistic acquisition strategies, not just ad execution.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Blueletter Marketing

Feb 2021 - Present (5 years 5 months)

Managed ₹2 Cr+ Meta and Google Ads budgets, achieving up to 8X ROAS for fashion and eCommerce brands. Generated leads for real-estate clients and bookings for hospitality/resort clients while building landing pages and setting up GA4/UTMs and fixing Pixel/technical website issues.

Meta Ads Google Ads ROAS Audience Strategy Retargeting Pixel Jacking Pixel Setup GA4 A B Testing CRO Shopping Campaigns Landing Pages HTML CSS CPanel

SEO Consultant

Nvish Solutions

Sep 2020 - Nov 2020 (2 months)

Performed on-page optimization for Hewlett Packard Enterprise (HPE) website. Conducted multilingual keyword research for global markets including Romanian, Spanish, Arabic, and other regional languages.

Keyword Research

SEO Executive

Proponent Technologies Pvt. Ltd.

Jul 2020 - Sep 2020 (2 months)

Handled keyword research, audits, link building, and on-page and technical SEO improvements for multiple client websites.

Keyword Research Link Building On Page SEO Technical SEO

SEO Consultant

AMJ Technologies Pvt. Ltd.

Aug 2019 - Mar 2020 (7 months)

Handled keyword research, audits, link building, and on-page and technical SEO improvements for multiple client websites.

Keyword Research Link Building On Page SEO Technical SEO

Digital Marketing Executive

Fair Fincorp Consultants Pvt. Ltd.

Mar 2019 - Jul 2019 (4 months)

Managed Facebook lead-gen and CRM activities. Designed social creatives using Canva for campaign promotions and brand communication.

Facebook Leads CRM Social Media Marketing Canva

NAP Engineer

DSM Infocom Pvt. Ltd.

Sep 2017 - Jul 2018 (10 months)

Monitored network connectivity for Allahabad Bank branches across the Uttarakhand zone, including routers, leased lines, MPLS, VSAT, and RF links. Performed L1 troubleshooting during downtime, coordinated with BSNL and other ISPs for resolution, and maintained downtime logs, incident reports, and RCA documentation.

Routers MPLS Incident Reports Downtime Logs