Open to opportunities

Bidyut Chanda

@bidyutchanda

Message

Performance Marketing Specialist specializing in Meta lead generation and patient acquisition for dental businesses.

India

Message

What I'm looking for

I’m looking for a performance marketing role where I can run and scale Meta lead-generation campaigns end-to-end—using Pixel/CAPI tracking, full-funnel optimization, and CRM automation—to consistently improve CPL, ROAS, and patient acquisition outcomes.

I’m a Performance Marketing Specialist with 3+ years of experience managing high-performing Meta advertising campaigns for dental businesses across North America. I’ve driven qualified patient acquisition with $5 Lakh+ monthly Meta ad spend by building scalable, full-funnel strategies and making data-driven optimizations across KPIs like CPL, CPC, CPM, CTR, Conversion Rate, and ROAS.

I’m hands-on with Meta Ads Manager, Facebook Pixel, and Meta Conversion API (CAPI), using audience segmentation, retargeting, and Lookalike Audiences to improve conversion attribution. From continuous A/B testing on creatives and lead forms to integrating Meta Lead Ads with GoHighLevel CRM for automated capture, follow-up sequences, and appointment booking workflows, I focus on maximizing ROI through disciplined measurement and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Media Manager

Current

Aspire Media Marketing

Apr 2025 - Present (1 year 3 months)

Manage $5 Lakh+ monthly Meta ad spend for North America dental client lead generation. Plan and optimize full-funnel Meta campaigns using Pixel/CAPI, run continuous A/B testing, and integrate Meta Lead Ads with GoHighLevel for automated lead capture and appointment workflows.

Meta Ads Manager Facebook Pixel Custom Audiences Lookalike Audiences Retargeting Lead Generation Audience Segmentation GoHighLevel Meta Ads A B Testing Creative Testing CPL CPC CPM CTR ROAS Marketing Analytics Budget Management

Performance Marketing Executive

GroTechMinds Software Pvt. Ltd.

Jan 2024 - Apr 2025 (1 year 3 months)

Executed Meta lead generation and brand awareness campaigns and supported optimization through audience analysis, A/B testing, and reporting. Also ran email marketing campaigns and automated customer engagement workflows.

Meta Ads Lead Generation Brand Awareness A B Testing Reporting Email Marketing Marketing Automation

Digital Marketing Executive

Bandhan Properties

Mar 2023 - Jan 2024 (10 months)

Executed Facebook and Instagram advertising for lead generation and performed audience research to optimize campaigns. Designed ad creatives, monitored CPC/CTR/CPL and conversion trends, and conducted creative testing to improve performance.