Hannah Lehti

Reversed a declining revenue trend in 60 days, moving the business to a 3% increase by identifying stronger-performing channels, vendors and growth opportunities. Sourced and closed a new business partnership with Footloose Cycle Cruise, bringing the established tourism event to the resort in summer 2024.

Negotiated vendor contracts across media, promotions and guest-facing programs, improving return on a $5M marketing budget. Improved CRM data integrity so player offers were more accurately targeted, improving response and conversion.

Led digital communications and multi-channel campaigns for the property, growing social following from 9,000 to more than 20,000.

Led retention and reactivation strategies for high-value players, using player data and segmentation to increase visit frequency and spend. Designed the performance framework for a VIP relationship sales team and redesigned a loyalty program serving 40,000+ members.

Grew a personal book of business 25% in one year, from $200K to $250K in actual revenue. Managed a portfolio of high-value customer accounts, building long-term relationships that drove retention, repeat visits and revenue.

Instructional Design Certification from Bob Pike Group.

Certified Trainer and Instructional Design Certification from Bob Pike Group.

Earned a Bachelor of Science in Marketing with a minor in Business Management.