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Hania Armouti

@haniaarmouti

Marketing Operations Manager at MASA Global who improved projected campaign response rates by 17%.

At MASA Global, I partnered with executive leadership on direct mail initiatives, vendor coordination, and campaign tracking. As Marketing Operations Manager, I used Tableau dashboards and creative testing strategies to improve projected response rates by 17% for 2018.

I also coordinated webinars, conferences, and campaign materials, while managing budgets and vendor invoices. Earlier, I supported B2C administration at MASA Global and processed payments at Berges Law Group.

Experience

Work history, roles, and key accomplishments

Current

Marketing Contractor

Current

MASA Global

Feb 2022 - Present (4 years 8 months)

Partnered with executive leadership to drive end-to-end direct mail initiatives, vendor coordination, and campaign data tracking. Provided high-level administrative support, managing invoice processing, campaign scheduling, and cross-departmental communication.

Direct Mail Vendor coordination Campaign Tracking Invoice Processing Campaign Scheduling Communication Skills

Marketing Operations Manager

MASA Global

Feb 2017 - Feb 2022 (5 years)

Directed and executed nationwide marketing, direct mail, and print campaigns, conducting in-depth zip code analysis to optimize demographic targeting and response rates. Leveraged Tableau to design dynamic analytics dashboards and reporting mechanisms, delivering key data insights to leadership.

Direct Mail EDDM Publication Strategy Zip Code Analysis Tableau Data Visualization Budget Management Vendor Management Contract Negotiation Webinars Conferences Event Coordination Google Sheets Excel Cross Functional Collaboration Graphic Design Collaboration

Sr. Account Specialist - B2C Administration

MASA Global

Sep 2016 - Jan 2017 (4 months)

Provided critical administrative support for B2C operations, managing membership enrollments, payment postings, and sales team support. Coordinated nationwide distribution of Membership Kits with the fulfillment team upon enrollment.

B2C Administration Member Enrollment Payment Posting Sales Support Fulfillment Coordination Contract Administration Commission Statements Audit Chargebacks LMS PTS Forte

Customer Care Professional

Teleperformance

May 2016 - Aug 2016 (3 months)

Addressed complex customer billing inquiries, product-related technical issues, and resolved insurance claim discrepancies with speed and precision. Reviewed intricate insurance contracts and applied contractual terms to calculate accurate reimbursement rates in compliance with standards.

Customer Service Billing Inquiries Technical Support Insurance Claims Contract Review Reimbursement Calculation Root Cause Analysis Problem Solving Follow up Insurance Coordination

Payment Processor Specialist

Berges Law Group

May 2015 - May 2016 (1 year)

Audited financial records, verified multi-channel numerical calculations, posted payments, and accurately entered and coded invoices. Reviewed and approved all payment changes, adjustments, and discrepancies prior to processing in accordance with accepted accounting practices.

Financial Auditing Payment Processing Invoice Coding Data Entry Accounting Practices SugarCRM Check 21 RAM Metro Auto Pal

Education

Degrees, certifications, and relevant coursework

New York Institute of Technology

Bachelor's Degree, Marketing

2009 - 2013

Grade: GPA above 3.50

Activities and societies: SLO Member

Bachelor's Degree in Marketing from New York Institute of Technology, Amman, Jordan (2009–2013). Named on the Dean's Honor List with a GPA above 3.50.