Hamza Niazi

Led consumer insight programs across Malaysia and Indonesia for 6+ brands across multiple categories, informing portfolio, communication, and growth decisions. Managed brand health, incidence tracking, and post-launch evaluation studies, including ongoing agency delivery and continuity through BAT’s transition to an embedded operating model with Systems Limited.

Supported regional consumer insight generation across multiple markets and product categories by analyzing consumer behavior, market trends, and sales performance. Executed brand health, incidence tracking, and post-launch evaluation studies and delivered executive-level presentations to inform communication and portfolio/innovation strategies.

Managed end-to-end customized intelligence projects, including proposal development, research design, costing, fieldwork management, analysis, and reporting. Delivered insight solutions across FMCG, automotive, financial services, and food & beverage, including brand health tracking, usage & attitude studies, segmentation studies, and product testing.

Led brand planning and execution initiatives aligned to business growth objectives, managing ATL and BTL campaigns to drive awareness, acquisition, and retention. Supported product development and retention efforts using consumer feedback, market research, and focus groups, coordinating with agencies and cross-functional stakeholders.

MBA (Marketing) at the Institute of Business Management (IoBM). Majored in Advertising Strategies, Growth Hacking & Social Marketing.

BS (Hons.) at the Institute of Business Management (IoBM). Majored in Finance & Accounting, including Financial Modeling, Treasury Management & Islamic Finance.