MKmehboob kasumbi
@mehboobkasumbi
Data-driven Business Analyst delivering actionable insights with BI expertise.
PakistanWhat I'm looking for
I am a results-oriented Business Analyst and Data Analyst with 5+ years of cross-industry experience in FMCG, consulting, education, legal, and social impact sectors.
I specialize in translating complex data into actionable insights using SQL, Python, Power BI, and Tableau, and I have delivered measurable improvements in decision-making and operational efficiency for clients including Unilever and other major FMCG brands.
In recent roles I led analytics and research projects, managed nationwide field teams, and built interactive BI dashboards that increased campaign performance visibility by 30% and improved ROI by 25%.
I combine strong technical skills in data visualization, predictive modeling, and data management with a practical focus on stakeholder communication and timely delivery to drive sustainable business outcomes.
Experience
Work history, roles, and key accomplishments
Research Insights Executive
Markematics
Feb 2025 - Present (11 months)
Delivered insights for Unilever, EBM, National Foods, Hilal and PSO across 15+ FMCG research projects, managed field teams nationwide and ensured 100% on-time execution while improving decision-making efficiency by 20%.
Data Analyst Intern
Deloitte
Jan 2025 - Feb 2025 (1 month)
Engineered Tableau dashboards visualizing device health across four factories, revealed a 25% disparity between locations and classified data using Excel to inform HR policy review.
BCExam Invigilator
British Council
Jan 2023 - Jan 2025 (2 years)
Collected data for process optimization and quality assurance and identified candidate behaviors, leading to a 10% reduction in exam irregularities.
UNConducted neuromarketing data analysis and visualization using the 3M VAs tool and delivered actionable data-driven recommendations to improve decision-making frameworks.
Business Analyst
Ask Consultants
Feb 2024 - Jun 2024 (4 months)
Designed interactive BI dashboards that increased campaign performance insights by 30% and used statistical analysis and KPI reporting to streamline marketing budget allocation, improving ROI by 25%.
Junior Executive
Marine And Industrial Consultants
Sep 2022 - Jan 2024 (1 year 4 months)
Managed budgets, expense sheets and lead tracking using Excel and streamlined external and international communication to enhance operational efficiency.
Education
Degrees, certifications, and relevant coursework
SUSalim Habib University
Bachelor of Business Administration, Business Analytics and Marketing
Bachelor of Business Administration with focus on Business Analytics and Marketing, completed in May 2025.
IAInstitute of Business Administration
Certificate, Big Data Analytics
Grade: A+
Completed a certification in Big Data Analytics (A+), awarded in August 2024.
Pakistan Society for Training and Development
Certificate, Data Analysis
Completed a Data Analysis course in September 2023.
Aga Khan Higher Secondary School
Higher Secondary Certificate, Pre-engineering
Completed pre-engineering studies, graduating in June 2020.
NKNational University of Computer and Emerging Sciences (FAST-NUCES Karachi)
Associate Member, Data Science
Associate membership in Data Science through coursework at FAST-NUCES Karachi.
Availability
Location
PakistanAuthorized to work in
Social media
Job categories
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