Open to opportunities

Hazik Ali

@hazikali

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Seasoned marketing and communications executive with two decades of experience.

Pakistan

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What I'm looking for

I seek a role that fosters creativity and innovation, allowing me to lead impactful marketing strategies while mentoring emerging talent.

I am a seasoned marketing and communications executive with two decades of experience shaping brand identities and driving integrated campaigns. My expertise lies in combining strategic storytelling with authentic leadership to build memorable brand experiences that connect with audiences and fuel growth. I have a proven track record of mentoring talent and empowering executives, bringing clear vision and unwavering confidence to every project.

Currently, as a Client Director at Z2C in Karachi, I have developed bespoke brand-positioning frameworks and narrative blueprints for a diverse portfolio, setting the stage for long-term reputation growth. I spearhead PR campaigns that translate strategy into targeted media outreach, content creation, and multi-channel engagement, significantly amplifying brand visibility. My previous roles have included leading marketing strategies for various companies, where I successfully enhanced client portfolios and drove new business acquisitions.

Experience

Work history, roles, and key accomplishments

Current

Client Director - PR & Comms

Current

Z2C

Jul 2023 - Present (1 year 11 months)

Developed bespoke brand-positioning frameworks and narrative blueprints for a diverse portfolio, setting the stage for long-term reputation growth. Spearheaded PR campaigns, translating strategy into targeted media outreach, content creation, and multi-channel engagement that amplified brand visibility.

Strategic Planning Creative Leadership Relationship Management Narrative Building Digital Marketing Content Creation

Head of Business Operations Marketing

Wakhra Studios

Aug 2022 - Present (2 years 10 months)

Led the strategic direction for the Lahore office, aligning business operations with broader brand growth objectives. Developed and executed brand strategies that significantly enhanced client portfolios, driving new business acquisitions and expanding market share.

Business Operations Brand Strategy New Business Acquisition Stakeholder Relationship Management

Director of Client Services

Nusanse

Apr 2020 - Present (5 years 2 months)

Created and implemented comprehensive brand, creative, and content strategies, resulting in enhanced client engagement and an increase in client retention. Led the development of integrated marketing campaigns, positioning clients as leaders in their respective industries.

Brand Strategy Creative Strategy Content Strategy Integrated Marketing Client Engagement Business Growth Innovative Brand Solutions Client Relationship Management

Head of Marketing & Strategy

Prema Dairy

Jan 2019 - Present (6 years 5 months)

Developed and executed brand strategies for Prema Dairy, resulting in an increase in market share and improved brand recognition in competitive markets. Worked closely with sales and product teams to translate marketing strategies into actionable plans, driving product launches that exceeded sales expectations.

Brand Strategy Market Share Growth Product Launch Consumer Insights

Business Director

SEEME Production

Jan 2019 - Present (6 years 5 months)

Leveraged a strong professional network to identify and pursue new business opportunities, driving company growth and expanding the client base. Managed end-to-end film production projects, ensuring timely delivery of all project milestones, adherence to scope, and strict budget control.

Business Development Professional Networking Project Management Project Updates

Account Director

Ogilvy & Mather

Jan 2015 - Present (10 years 5 months)

Led brand portfolio teams for top tobacco brands (Pall Mall, GoldFlake, Dunhill), achieving increased market penetration and recognition. Managed cross-border teams to execute high-impact campaigns that strengthened brand presence both locally and globally.

Brand Management Market Penetration Campaign Execution Communication Alignment

Senior Account Manager

BBDO

Jan 2013 - Present (12 years 5 months)

Directed Pepsi’s snack portfolio, significantly increasing brand sales and market share through innovative, consumer-driven campaigns. Developed and executed regional campaigns for Lay’s, Cheetos, and Kurkure, leading to expanded market reach and consumer loyalty across South Asia.

Market Share Growth Cross Functional Team Leadership

Group Account Manager - Account Manager - Account Executive

Ogilvy & Mather

Jul 2006 - Present (18 years 11 months)

Developed and executed advertising strategies to drive brand awareness and achieve marketing goals for major clients. Managed client accounts, overseeing project timelines, quality, and alignment with brand objectives.

Advertising Strategy Brand Awareness Marketing Objectives Client Management Project Management Quality Control Client Relationship Management Partner Relationships

Education

Degrees, certifications, and relevant coursework

Iqra University

Bachelor of Business Administration, Marketing

Focused on developing a strong foundation in business principles and marketing strategies. Gained comprehensive knowledge in areas such as brand management, market research, and consumer behavior.

Cardinal School

A Levels, General Studies

Completed advanced level studies, building a strong academic foundation. Focused on a diverse range of subjects to prepare for higher education.

The International American British Academy

O Levels, General Studies

Completed ordinary level studies, establishing foundational knowledge across various subjects. Developed essential academic skills for further education.