At British American Tobacco, I supported market and commercial strategy initiatives by analysing five-year sales data, consumer trends, and competitive activity across 13 cities and nine products. My research and business insights identified PKR 20M in growth opportunities.
I also collaborated with marketing, sales, and finance teams to enable VR-based promotional activities in three strategic locations.
At LUMS Model United Nations, I built a UNODC simulation for 120 delegates representing 60 countries. I led research and writing for a 70-page study guide and supervised a team of five in executing a conference with 1,200+ delegates.
As a teaching assistant for History 142 and English 1102, I developed course materials with faculty, supported students through tutorials and writing workshops, and assessed assignments. In a research project on Pakistani media, I analysed journalism and films to examine national identity and class and education in cultural production.
