Open to opportunities

Haley Patrone

@haleypatrone

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Senior Product Marketing Manager with expertise in go-to-market strategies.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive impactful product strategies and contribute to a dynamic team.

I am a Senior Product Marketing Manager with over 10 years of experience in driving successful go-to-market strategies and brand growth. Currently, I lead product launches at Smartsheet, where I align messaging across teams to enhance customer adoption and competitive differentiation. My proven track record includes boosting website traffic, leading rebranding efforts, and generating significant e-commerce revenue.

Throughout my career, I have developed sales enablement content and optimized marketing workflows, utilizing market insights to shape strategies that resonate with customers. My role involves synthesizing customer insights and competitive research to influence product roadmaps and ensure that our offerings meet evolving user needs. I thrive in cross-functional environments, collaborating with executives, sales, and customer success teams to refine messaging and drive enterprise adoption.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

Smartsheet

Jan 2024 - Present (1 year 5 months)

Currently leading go-to-market strategies for Smartsheet’s collaboration features, driving product launches, and aligning messaging across teams. Focused on boosting enterprise adoption through data-driven insights and cross-functional collaboration.

Go To Market Strategy Product Launches Cross Functional Collaboration Sales Enablement Market Insights Messaging Data Analysis Demand Generation

Product Marketing Manager

Smartsheet

Jan 2023 - Jan 2024 (1 year)

Managed go-to-market strategy for collaboration features, ensuring alignment with business objectives and developing sales enablement materials to support enterprise sales. Conducted market research to shape product strategy.

Go To Market Strategy Sales Enablement Market Research Demand Generation Product Positioning Competitive Analysis

Associate Marketing Manager

Advanced Systems Group

May 2019 - Jan 2023 (3 years 8 months)

Led the go-to-market strategy for a major product launch, overseeing all visual assets and driving a significant increase in website traffic. Implemented e-commerce strategies generating substantial revenue.

Go To Market Strategy Event Management Influencer Marketing Revenue Marketing Strategy

Digital Marketing Strategist

Attwood Corporation

Jan 2017 - May 2019 (2 years 4 months)

Increased social media reach through targeted campaigns and secured funding for a full rebrand, leading to a successful website launch. Managed marketing budgets for improved financial visibility.