Zaria User

Led the 'Optimizing BCS Marketing Strategies' initiative, achieving a 24% increase in social media engagement within 3 months through strategic A/B testing and market analysis. Presented findings to executive leadership, influencing future marketing strategy. Enhanced company visibility by developing digital content and branding campaigns, resulting in a 30% increase in audience interaction within

Refined product strategies for early-stage startups, improving market readiness by 25% in 4 months through user insights and stakeholder input. Focused on go-to-market alignment to enhance product success.

Led market validation for Caboodle, collaborating with Wharton MBA co-founders to generate actionable insights and increase projected customer acquisition by 45% in 3 months. Designed a sustainable sourcing framework and streamlined operational workflows, reducing environmental impact by 63% through innovative supplier partnerships and data-informed decision-making.

Evaluated over 200 AI productivity startups, identifying 3 ventures with high strategic alignment that shaped HP Tech Ventures’ investment pipeline. Executed SQL queries and regression analysis in RStudio, visualizing funding trends in Tableau to improve funding strategy insights by 31% and advocate for AI investments.

Sourced and evaluated over 200 international growth-stage startups, identifying 25 high-potential ventures prioritized for investment consideration based on market trends and product fit. Supported investment pipeline expansion through cross-border analysis and market research, delivering actionable insights that informed VC decision-making and sourcing workflows.

Analyzed fragrance and beauty market data using R and Excel to identify trends, segment consumer behavior, and generate actionable insights for global strategy. Delivered competitive reports across e-commerce, POS, and event channels to CHANEL Executive Leadership, informing cross-functional workflows and data-driven marketing strategy.

Conducted IP strategy analysis and business research, leading to an 18% increase in client engagement outcomes. Authored content that drove 22% higher readership and led coordination efforts that improved client satisfaction by 26%.

Activities and societies: Nordstrom Fashion Ambassador; The Walk Magazine – Finance Lead; Accenture Innovation Challenge (Semi-finalist); Cashman x PABJ Fellowship

Focused on Communications with a specialization in Data & Network Science. Also pursued minors in Russian and Consumer Psychology through The Wharton School of Business.