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Gylliane Santos

@gyllianesantos

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Business analyst with UX expertise delivering data-informed digital product improvements.

Philippines

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What I'm looking for

I seek a user-centered product role where I can drive data-informed UX improvements, collaborate cross-functionally, and scale validated optimizations within an agile, growth-oriented team.

I am a Business Analyst with UX expertise who bridges strategy, design, and execution to deliver efficient, data-informed digital products. I focus on aligning stakeholder goals with user needs to improve adoption and business outcomes.

My experience spans banking, legal-tech, e-commerce, logistics, and HR systems, where I led requirement gathering, process mapping, and UX strategy to reduce errors and manual effort. I have driven measurable improvements such as a 30% reduction in transaction errors and a 40% reduction in manual effort for government systems.

As a CRO-focused UX Analyst, I ideate, prioritize, and validate optimization hypotheses using tools like Microsoft Clarity, GA4, Looker, and VWO, and coordinate with dev teams to scale winning variants. I also have experience in business readiness and change management to ensure smooth adoption of new systems.

I work with Figma, Balsamiq, Miro, Jira, Trello, Asana, Notion, Office 365, Google Suite, and have basic frontend understanding (HTML, CSS, JavaScript) plus familiarity with Gen AI tools like ChatGPT, Copilot, and Gemini. I bring a pragmatic, user-centered approach to product ownership and execution.

Experience

Work history, roles, and key accomplishments

Current

UX Analyst

Current

Legamatch Inc.

Mar 2024 - Present (1 year 11 months)

Led CRO-focused, data-driven experimentation on conversion flows using GA4, Microsoft Clarity, Looker and VWO, prioritizing and validating hypotheses and coordinating deployments that improved conversion outcomes.

CRO A B Testing GA4 Microsoft Clarity VWO Looker UX Research Stakeholder Management

UI/UX Designer

Freelance

Jul 2024 - Jul 2024 (0 months)

Produced wireframes, prototypes, and high-fidelity UI designs using Figma, Sketch, and Adobe XD and collaborated with developers to ensure accurate implementation and usability.

Figma Sketch Adobe XD Prototyping Wireframing Usability Testing

Business Analyst

Ramon Aboitiz Foundation, Inc.

Mar 2024 - Jul 2024 (4 months)

Mapped workflows and identified operational pain points to support process automation initiatives, and gathered and refined business requirements with cross-functional teams to align solutions with organizational goals.

Process Mapping Requirements Gathering Business Analysis Process Automation Documentation

Business Analyst

Metropolitan Bank & Trust Company

May 2022 - Nov 2023 (1 year 6 months)

Partnered with product, design, and development teams to define UX-related business requirements, advocate accessibility standards, and integrate recommendations into agile delivery to improve user adoption.

UX Strategy Accessibility Agile User Stories Stakeholder Management Documentation

Business Readiness Manager

Collabera Technology Inc.

Sep 2021 - Apr 2022 (7 months)

Designed and executed change management and business readiness strategies, conducting impact analysis to support adoption of new digital systems and improve operational efficiency.

Change Management Stakeholder Engagement Process Improvement Training

Business Analyst

Metropolitan Bank & Trust Company

Jun 2019 - Sep 2021 (2 years 3 months)

Developed BRDs, use cases, and user stories to support digital product development, acted as liaison between stakeholders and development teams, and managed scope and post-implementation reviews.

User Stories Stakeholder Management Agile

Business Analyst

Beacon Solutions, Inc.

Jun 2017 - Jun 2019 (2 years)

Translated complex workflows into system enhancements through stakeholder interviews and requirements analysis and developed process maps for government systems that reduced manual effort by 40%.

Process Mapping Process Improvement Facilitation