Greta Bu

Retained consultant for a biotech business, leading repositioning of value proposition and buyer journey, building custom CRM and knowledge management infrastructure, and developing AI-powered automations. Advised a B2B industrial manufacturing company on digital advertising strategy.

Drove technical integrations and onboarding with 60+ AdTech, retail, telecom, e-commerce, and publishing partners, defining requirements and managing technical scoping. Led a partnership integration with ID5 and worked with Illuma on solution design. Originated and launched Zeotap Tribes product end-to-end, and optimized internal processes to cut partner costs by 40%.

Built and maintained custom enablement materials and a self-service knowledge base, recognized by ISO auditors as best-in-company. Optimized the partner remuneration process, cutting turnaround time from 3 days to 1 hour, and developed a scalable partner management framework with performance dashboards.

Led software adoption and technical training for clients and internal teams, covering platform setup, auction mechanics, yield optimization, and campaign strategy. Served as SME for programmatic advertising in North America, owned relationships with demand-side SaaS clients, and restructured managed-services workflows to improve client satisfaction.

Served as the go-to technical expert on ad-serving and programmatic advertising for North American clients, supporting implementation, onboarding, and adoption.

Supported CFO and COO on corporate expansion, resource allocation, and financial strategy to ensure scalable growth.

Executive Master in Business Administration from FGV-EBAPE, 2015-2016.

International Master in Business Administration with a major in Marketing from Católica-Lisbon School of Business and Economics, 2014-2016.

Bachelor in International Business and Communication from ISM University of Management and Economics, 2010-2014.