At The Ballentine Collective, I lead creative strategy, art direction, and campaign execution for clients across healthcare, environmental services, and consumer products. I partner with founders and business leaders on brand positioning, messaging, and visual identity.
I grew The Ballentine Collective apparel brand’s audience reach more than 400% on Instagram and TikTok in year one, owning brand strategy, ecommerce, campaigns, and product development. I also built and operate Batch 87, using a reusable design system in Figma and Tokens Studio.
At Vizient, Inc., I built brand guidelines, templates, and executive presentation systems that reached approximately 85% adoption among marketing and sales teams and cut production time 40%. I managed more than 460 creative projects annually across 10 departments.
At BELLUSCURA, I art directed the DISCOV-R product launch across packaging, campaign visuals, landing pages, and distributor materials. I also directed photography and video from pre-production through post; the creative work contributed to a 14% increase in social engagement.
