Open to opportunities

Andrea Aguilera

@andreaaguilera

Message

I am a strategic graphic designer creating human-centered brand identities and high-impact visual storytelling.

United States

Message

What I'm looking for

I'm seeking a collaborative role where I can lead brand identity and UX projects, apply human-centered design and data visualization, and deliver measurable marketing results for growth-minded teams.

I am a strategic graphic designer leveraging an Industrial Psychology background to create intuitive, human-centered visual narratives. I specialize in building cohesive brand identities, developing high-performing marketing campaigns, and transforming complex data into clear, compelling designs.

As a freelance brand consultant and contract designer, I have guided startups, engineered scalable design systems that reduced asset creation time by 40%, and led visual rebrands that contributed to a 15% year-over-year increase in lead generation. I work with Adobe Creative Suite, Figma, Notion and Asana to deliver measurable business results while keeping user needs central.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Systems to Scale

Jan 2024 - Present (1 year 8 months)

Engineered a scalable design system in Notion and Asana that reduced marketing asset creation time by 40% and improved brand consistency; designed client presentations and templates that improved pitch success rates.

Notion Asana Design Systems Brand Consistency Presentation Templates Visual Design

Current

Freelance Brand Consultant & Designer

Current

Self-Employed

Jan 2021 - Present (4 years 8 months)

Guided 5+ startups in building cohesive brand identities and identity packages to establish stronger market position; designed multi-platform social campaigns that increased audience engagement by 30% in the first quarter.

Brand Identity Brand Strategy Social Media Adobe Illustrator Photoshop InDesign Figma Client Relations

Education

Degrees, certifications, and relevant coursework

Feng Chia University

Bachelor of Science, Industrial Psychology

Grade: GPA: 3.8

Activities and societies: Certificate in Entrepreneurship and Design.

Bachelor of Science in Industrial Psychology with a minor in Marketing, applying cognitive psychology principles to user-centric design and brand strategy. Also completed a Certificate in Entrepreneurship and Design.