Nick Gertsch

As a Narrative & Content Strategy Lead, I ensure the accuracy, quality, and efficiency of content across AI research, eCommerce, and consulting projects. I’m responsible for researching, writing, fact-checking, and optimizing written articles, podcasts, and amplification content—while managing editorial workflows and deadlines.

I also teach: as a Copywriting Lecturer at Red & Yellow Creative School of Business, I deliver creative thinking and post-graduate copywriting to working professionals through weekly night classes and full-day workshops with top advertising agencies across South Africa.

My creative leadership background includes roles as Inversion Agency Creative Director, Saatchi & Saatchi Creative Director, and Creative Director at Arc Worldwide. I’ve managed creative output, partners and suppliers, oversaw creative execution, and supported major account transitions—bringing clear vision and problem-solving to clients and teams.

Earlier in my career, I strengthened my craft as a Senior Copywriter, Mid Copywriter, and Junior Copywriter across ATL and digital campaigns. I also worked as a freelance Expert English Editors associate editor, honing my attention to detail through grammar, flow, and style editing—always with a focus on engaging audiences through imagination, impact, and empathy.