At ReferralCandy, I own B2B SaaS demand generation and paid acquisition for e-commerce and DTC merchants. I scaled Shopify App Store ads, growing attributed revenue by 421%, installs by 392%, and reducing CPI by about 74%.
I also built AI agents and skills for marketing workflows, including an end-to-end Meta Ads workflow that automates 60–70% of the process and cuts manual execution time by 40–60%. I use analytics to identify customer-journey drop-offs and improve campaigns, webpages, and drip campaigns.
Earlier, at BankaktoGoods Group, I managed Google and Meta Ads and led marketing and product launches across Qatar, the UAE, and Europe. At Alectio, I ran email campaigns and A/B tests to support audience growth among AI/ML and data professionals.
