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Gonçalo Calçada

@gonalocalada

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I build scalable CRM workflows, marketing funnels, and data-driven RevOps insights.

Portugal

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What I'm looking for

I'm looking to contribute to a high-growth, data-driven team where I can improve CRM, marketing operations, funnel performance, and scalable processes while developing further in RevOps and business intelligence.

At Scotty AI, I structured HubSpot CRM architecture, engineered lead-nurturing automation, and built KPI dashboards to help marketing and sales teams make data-driven decisions.

I've supported B2B campaigns, international events, ABM segmentation, A/B testing, and post-event analysis with a focus on scalable processes, funnel performance, and ROI. My Master's in Marketing focuses on the impact and efficiency of digital marketing and event-management strategies at Scotty AI.

Across operations and sales support at Limia Papéis, I strengthened customer relationship management, process organization, and long-term client follow-up. I also bring market-research experience from CIAQ, translating customer-behavior insights into communication and positioning recommendations.

Experience

Work history, roles, and key accomplishments

Current

Board Member

Current

Associação Desportiva e Cultural da Correlhã

Jan 2022 - Present (4 years 9 months)

Participated in the organization of local sports and cultural activities and supported communication and coordination with members and the wider community.

Event Organization Communication Skills Coordination

Current

Operations & Sales Support

Current

Limia Papéis, Lda.

Jan 2014 - Present (12 years 9 months)

Supported customer relationship management and internal operations, improving process organization and follow-up consistency. Contributed to operational coordination and long-term client relationship management.

Customer Relationship Management Operations Process Improvement Client Relations

Business & Operations Analyst Intern

Scotty AI

Jan 2024 - Jan 2025 (1 year)

Structured and optimized CRM architecture in HubSpot, designed marketing automation workflows, and managed funnel performance analysis. Developed dashboards and supported ABM initiatives and A/B testing to improve operational efficiency.

HubSpot CRM Marketing Automation Data Analysis Funnel Analysis Dashboarding ABM A B Testing KPI Tracking Reporting

Market Intelligence Intern

CIAQ (Centro de Infância Arte e Qualidade)

Jan 2022 - Dec 2022 (11 months)

Conducted market research using surveys to analyze customer behavior and transformed insights into structured reports supporting communication and positioning decisions.

Market Research Data Analysis Segmentation Reporting consumer behavior

Waiter (Part-time / Seasonal)

Altadonna

Jan 2018 - Dec 2022 (4 years 11 months)

Delivered customer service in a high-pace environment, handling multiple tables and priorities. Strengthened teamwork, communication and time management skills.

Customer Service Teamwork Communication Skills Time Management

Education

Degrees, certifications, and relevant coursework

ISCA, University of Aveiro

Master's in Marketing, Marketing

2023 - 2025

Master's in Marketing with a thesis on the impact and efficiency of digital marketing and event management strategies at Scotty AI. Focused on CRM, marketing automation, ABM, and performance measurement.