Open to opportunities

gobind82 User

@gobind82user

Message

Senior Salesforce architect and product owner delivering CRM solutions, integrations, and stakeholder value.

Canada

Message

What I'm looking for

I seek senior roles where I can lead Salesforce architecture and product ownership, drive complex integrations, mentor teams, and deliver secure, scalable CRM solutions within collaborative, growth-oriented organizations.

I am a seasoned Salesforce architect and product owner with 20+ years delivering end-to-end software solutions, stakeholder management, and project leadership across banking, insurance, telecom and government sectors. I translate complex business requirements into scalable Salesforce architectures, lead cross-functional teams, and drive migrations, integrations (CIAM, Mulesoft, Okta, Azure, AWS), and process redesigns to improve operations and customer experience.

I hold an MBA and multiple Salesforce and project management certifications, and have led major initiatives including Lotus Notes to Salesforce migrations, Financial Services Cloud implementations, CPQ/ordering platforms, and disaster recovery/data masking programs. I am pragmatic, results-oriented, and focused on delivering secure, maintainable solutions that meet business SLAs and improve revenue and operational efficiency.

Experience

Work history, roles, and key accomplishments

Sr. Salesforce Product Owner

Manulife

Jan 2023 - Dec 2025 (2 years 11 months)

Redesigned Salesforce update request process and led migrations and integrations including Lotus Notes to Salesforce, CIAM SSO and Azure file integration, improving data flow and operational efficiency across teams.

Salesforce Architecture Product Ownership Azure Data Integration Migration Stakeholder Management

Architect

Bank of Montreal

Jul 2020 - Jan 2023 (2 years 6 months)

Architected Classic to Financial Services Cloud solutions, led Salesforce/.NET integration for Outlook sync and managed CipherCloud upgrades, disaster recovery simulations and data masking to protect PII.

Salesforce Cloud Integration .NET CipherCloud Disaster Recovery Data Masking Reverse Proxy Team Leadership

Sr. Salesforce Developer

Scotiabank

Jun 2020 - Jul 2020 (1 month)

Designed a custom activity management system to auto-assign backup and secondary backup users during leave periods, improving continuity of activity ownership and notifications.

Apex Visualforce Salesforce Automation Activity Management Notifications Business Rules

Salesforce Solution Manager

Solar VIC

Sep 2019 - Feb 2020 (5 months)

Architected Salesforce solutions for the Victorian Solar Rebates program, managed admin/operations team, integrations (MuleSoft, Genesys CTI, AWS S3) and release schedules to deliver citizen-facing services.

Salesforce Architecture MuleSoft AWS S3 Release Management UAT Stakeholder Management

Senior Salesforce SME

IFM Investors

Mar 2019 - Aug 2019 (5 months)

Conducted workshops to gather requirements, managed vendors and prioritized Salesforce changes to ensure confidential delivery of financial statements via the Investor Connect portal within SLA.

Workshops Vendor Management UAT Campaign Monitor Investor Portals SLA

Senior Salesforce Architect

NTT Data

Apr 2018 - Feb 2019 (10 months)

Built a Lightning-based logistics and ordering platform for residential broadband, implemented integrations (Appian, LAPI), Okta SSO and optimization fixes, and implemented CI/CD with ANT, Git and GoCD.

Lightning Okta SSO Appian Ant Git GoCD

Senior Salesforce Architect

NAB Advantedge

Oct 2017 - Mar 2018 (5 months)

Supported mortgage broker processes end-to-end by developing Lead Management and Partner Communities in Lightning, implementing bulkified data patterns and improving loan-related workflows.

Salesforce Lightning Community Development Lead Management Apex Best Practices Version Control

Salesforce SME

Wipro Technologies

Jun 2016 - Oct 2017 (1 year 4 months)

Designed and developed a custom CPQ solution and frontend Lightning UI for Optus hosted cloud products, implementing pricing rules, bundles, session caching and dashboards for sales performance.

CPQ Lightning JavaScript MySQL Pricing Rules Dashboards Salesforce Development

Digital CRM Consultant

Challenger Limited

Sep 2015 - Jun 2016 (9 months)

Delivered CRM and marketing automation solutions including Outlook integration and campaigns, built adviser follow-up processes and senior dashboards that improved pipeline visibility and revenues.

CRM Salesforce Marketing Outlook Integration Campaigns Dashboards Stakeholder Management Process Improvement

Salesforce Developer / Business Analyst

Allianz Australia Insurance Ltd

Jun 2014 - Sep 2015 (1 year 3 months)

Built Salesforce Sales and Service Cloud solutions, including Leads Management and Pardot specs, automating processes to improve sales tracking and operational efficiency.

Salesforce Sales Cloud Service Cloud Pardot Visualforce Apex Data Modeling UAT

Salesforce Developer / Administrator

Huntington National Bank

Jan 2012 - Apr 2014 (2 years 3 months)

Developed SFA solutions on Force.com to profile customers for cross-sell/upsell, integrated SOAP/REST services and managed migrations across sandboxes to production improving targeted marketing.

Apex Visualforce SOAP REST Data Migration SFA Sandbox JavaScript

CRM Business Analyst / Project Manager

Infosys

Feb 2008 - Jul 2009 (1 year 5 months)

Led a 7-member team to develop Oracle BI reports for Johnson Controls, delivering insights that contributed to $1M revenue improvement and pioneering BI integration within Siebel.

Business Analysis Project Management Workshops POC

CRM Business Analyst / Project Manager

Tata Consultancy Services

Oct 2005 - Feb 2008 (2 years 4 months)

Led a 20-member team to deliver a global sales CRM for APM Maersk using Oracle Siebel, scoped requirements, managed stakeholder engagement and developed reusable sales transformation assets.

CRM Team Leadership Stakeholder Management RFP Responses Solution Design Knowledge Management

Education

Degrees, certifications, and relevant coursework

Baylor University, Hankamer School of Business

Master of Business Administration, Business Administration

Grade: GPA 3.73

Activities and societies: Member of Net Impact; Member of Beta Gamma Sigma business honor society

Master of Business Administration with concentrations in Marketing, Human Resources, and Management; graduated with a 3.73 GPA and member of Net Impact and Beta Gamma Sigma.