At Well Played, I lead UX research strategy for indie and AAA games, turning moderated and unmoderated studies into insights that improve immersion and user-friendliness.
I've built research programs and repositories at The Dyrt, Exasol, Proformex, and Wastebits across gaming, data analytics, fintech, environmental SaaS, and e-commerce. Grounded in Human-Computer Interaction and psychology, I use qualitative and quantitative research—from exploratory interviews to usability testing—to include users in the design process and guide better product decisions.
