Open to opportunities

Gisele Lopes

@giselelopes

Message

I create data-informed social content that grows engagement and brand awareness.

Brazil

Message

What I'm looking for

I'm looking for opportunities where I can develop content strategy and high-performing social campaigns, collaborate with creative and international teams, and turn audience behavior into engaging digital communication.

I'm an independent Content Strategist and Social Media Consultant leading end-to-end B2B and B2C social media projects, from audience research and strategic planning through production, publishing, and performance analysis.

I create data-informed content plans and edit short-form content optimized for Instagram, TikTok, and other digital platforms. As a UGC Creator, I handle consumer research, scripting, creative direction, filming, editing, and final delivery to connect brand messaging with audience needs.

At Cave Creative Agency, I wrote campaign copy, including creative concepts, ad copy, captions, and brand messaging. I also directed designers, videographers, and editors to keep strategy and final execution aligned across multiple client projects.

My background at Richards strengthened my customer experience, communication, problem-solving, and relationship-building skills. I've worked fully in English with international teams and am developing Spanish while living in Bogotá.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

Cave Creative Agency

Jan 2025 - Present (1 year 7 months)

Wrote copy for social media campaigns, including creative concepts, ad copy, captions, and messaging aligned with each brand's marketing objectives. Directed designers, videographers, and editors throughout the creative production process.

Copywriting Social Media Campaigns Creative Conception Captions Creative Direction Team Coordination

Current

UGC Creator

Current

Independent

Jan 2024 - Present (2 years 7 months)

Manage end-to-end UGC projects, including consumer research, scripting, creative direction, filming, editing, and final delivery. Develop authentic, performance-driven content that connects brand messaging with audience needs.

UGC creation Consumer Research Scripting Creative Direction Editing Short form Video Social Media Performance

Current

Content Strategist & Social Media Consultant

Current

Independent Consulting Business

Jan 2024 - Present (2 years 7 months)

Lead end-to-end social media projects from strategic planning and audience research to content production, editing, publishing, and performance analysis. Develop B2B and B2C content strategies aligned with business goals, brand positioning, and consumer behavior.

Social Media Management Content Strategy Audience Research Content Production Editing Publishing Performance Analysis Project Coordination Stakeholder Communication Instagram TikTok

Customer Experience & Sales Associate

Richards

Jan 2021 - Dec 2024 (3 years 11 months)

Delivered personalized customer experiences in a dynamic retail environment. Built strong client relationships through communication and problem solving.

Customer Experience Sales Problem Solving Interpersonal Skills

English - Portuguese Translation Assistance

Corporate Government Events

Assisted real-time English-Portuguese communication during corporate government related events. Supported bilingual interaction between international participants and Portuguese speaking attendees.

Translation Interpretation Bilingual Communication Event Support