Vegane à Bessa

I’m a content creator and digital strategist with 8+ years of independent experience producing data-informed campaigns across social media platforms. I built a bilingual brand from scratch and drove 65M+ views on viral content, growing an organic following of 300K+ on TikTok and 100K+ on Instagram without paid promotion.

I use platform-native strategy and consistent audience engagement to stay close to what works—then I translate performance insights into the next content cycle. I’m skilled in copywriting and scriptwriting in both English and Portuguese, tailoring tone, format, and CTA strategy per platform and campaign objective.

I manage the full content pipeline end-to-end—from concept and filming to editing, publishing, and performance tracking—across 5+ platforms simultaneously. I analyze platform metrics to identify top-performing formats, refine copy, and iterate on creative, including KPI monitoring like reach, engagement, CTR, and conversions.

I’ve also executed paid and organic brand partnerships end-to-end, handling briefing, content creation, performance reporting, and invoicing with brands, animal-rights organizations, and events. Now I’m transitioning from independent brand-building into a collaborative team environment, bringing the discipline of owning results end-to-end and a data-driven creative process.