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Gilberto Alfaro

@gilbertoalfaro

SEO and GEO Content Specialist at Better Collective, turning search and audience data into content strategies for organic growth.

Mexico

Message

At Better Collective, I develop data-driven SEO content strategies, using search trends, historical performance and audience behaviour to plan and refine content. I turn quantitative insights into editorial decisions aligned with audience needs and business objectives.

At Xbox LATAM, I developed social media and content strategies across Latin American markets, adapting the brand voice for local audiences while maintaining global consistency. Earlier, I led content and audience growth strategies for sports media brands at Digitalmentes and managed Platzi's international sponsorship project with Granada CF.

Experience

Work history, roles, and key accomplishments

Current

SEO and GEO Content Specialist

Current

Better Collective

Jul 2025 - Present (1 year 4 months)

Develop and execute data-driven SEO content strategies focused on organic growth, audience relevance and business objectives. Use search data, trends, historical performance and audience behaviour to identify, prioritise and plan content topics.

SEO Content Strategy Data Driven Decision Making Google Analytics Google Search Console Audience Analytics Content Performance Editorial Strategy

Senior Content Manager & Analytics

Xbox LATAM

Jul 2021 - Jun 2025 (3 years 11 months)

Developed and executed social media and content strategies for Xbox across Latin American markets, combining brand objectives, audience insights and cultural context. Managed and adapted the Xbox brand voice for different markets, including Mexico, Argentina and Chile.

Social Media Strategy Content Strategy Brand Voice Audience Insights Performance Analysis Cross Functional Collaboration Campaign Management

B2B Copywriter & Project Manager

Platzi

Oct 2020 - May 2021 (7 months)

Led B2B content strategy across blogs, email, landing pages and social media, aligning content with business objectives and performance indicators. Managed a six-month international sponsorship project between Platzi and Granada CF.

B2B Content Strategy Copywriting Project Management Stakeholder Management Cross Functional Collaboration KPI Analysis

Content Director

Digitalmentes

Sep 2016 - Jul 2020 (3 years 10 months)

Led content and audience growth strategies for multiple sports media brands, including El10.com, Futbol Gurú, Pasión Águila and Chivas de Guadalajara. Developed editorial strategies focused on traffic acquisition, audience retention, engagement and brand positioning.

Content Strategy Audience Growth SEO Google Analytics Google Search Console Editorial Strategy Team Coordination