Open to opportunities

Gift Palemo

@giftpalemo

Digital Marketing Strategist blending consumer research and behavioral science to drive measurable growth, engagement, and retention.

Tanzania

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What I'm looking for

I’m looking for a remote or international marketing role where I can combine marketing execution with research rigor and cross-cultural communication—delivering measurable engagement, retention, and growth through insight-to-action campaigns and analytics.

I’m a results-driven Digital Marketing Strategist with 1+ years of hands-on experience driving brand growth, social media strategy, and data-informed campaigns. I bridge raw audience insights and compelling storytelling so campaigns translate into engagement, retention, and revenue.

In my current role as a Marketing Executive, I lead end-to-end digital and offline marketing for a retail business, developing social strategies across Instagram, Facebook, and TikTok. I run competitor and market research, monitor reach/engagement/conversion metrics, and deliver weekly analytics that support data-driven budget optimization and customer acquisition.

I also lead consumer insights research for a large-scale PhD study on HPV vaccine uptake at the University of Dodoma, applying Human-Centered Design (HCD), behavioral science frameworks, and mixed-methods research. Using tools like Open Data Kit (ODK) and Stata, plus models such as the Social Ecological Model (SEM) and Health Belief Model (HBM), I translate evidence into co-created interventions and M&E frameworks that measure impact and inform next-step strategy.

Experience

Work history, roles, and key accomplishments

Marketing Assistant (Intern)

My Longevity Life

Mar 2026 - May 2026 (2 months)

Supported health and wellness digital marketing campaigns by creating graphics, captions, and video scripts using Canva and CapCut. Monitored social performance metrics, identified audience trends, and helped optimize outreach while moderating community discussions to improve retention and loyalty.

Digital Marketing Social Media Content Creation Canva Capcut Social Media Analytics Community Management Market Research Competitor Analysis Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Allison Academy

Diploma in Caregiving, Caregiving

2025 - 2026

Activities and societies: Relevant coursework: Patient Communication; Home-Based Care; Dementia Support; Elderly Care.

Completed a Diploma in Caregiving focused on patient communication and home-based care. Strengthened practical support skills for dementia and elderly care contexts.

Parul Institute of Public Health

Associate Degree in Public Health, Public Health

2023 - 2025

Activities and societies: Relevant coursework: Epidemiology; Health Communication; Community Health; Research Methods; Public Health Promotion; Behavioral Science.

Earned an Associate Degree in Public Health while studying key areas including epidemiology and health communication. Built research and community health skills through coursework in public health promotion and behavioral science.

TEFL Institute

TEFL Certificate, Teaching English as a Foreign Language (TEFL)

2025 -

Completed a TEFL Certificate training in teaching English as a foreign language. Gained cross-cultural communication and instructional design skills for diverse learners.