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James Mangu

@jamesmangu

Digital Marketing Manager at LiteFinance Official, shaping social strategy and content to strengthen brand visibility and engagement.

Tanzania

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At LiteFinance Official, I lead the development and execution of social media and digital marketing strategy aligned with business objectives. I focus on strengthening brand visibility, engagement, and customer acquisition through data-driven initiatives.

At Bestway Capital Management, I developed digital communications strategy and took day-to-day ownership of the Campaign’s website and other digital platforms. I also commissioned analytical reports to inform platform development.

At Tanzlite Digital, I launched a client’s Facebook and Instagram accounts from zero followers to 1,136, designed graphics, and posted content five times a week. Across my work, I create digital content and use campaign and social media insights to guide marketing.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

LiteFinance Official

Oct 2023 - Present (3 years)

As Digital Marketing Manager, I lead the development and execution of a comprehensive social media and digital marketing strategy aligned with the company’s overarching business objectives. My role focuses on strengthening brand visibility, driving engagement, and supporting customer acquisition through data-driven marketing initiatives.

Key Responsibilities:
• Develop and implement an end-to-end

Communications Officer

Bestway Capital Management

Jan 2020 - Jan 2023 (3 years)

• Develop an overall digital communication strategy for the Company in support of its objectives.
• Ensure the digital communication strategy links to the peaks of the marketing team, research and policy work and other communications peaks.
• Day-to-day responsibility for the building and development of outstanding digital platforms for the Campaign, including the acts of kindness platform; the Ca

Social Media Manager

Tanzlite Digital

Apr 2022 - Jul 2022 (3 months)

-Launched a client's Facebook and Instagram socials from 0 followers to 1136.

-Designed eye catching graphics to boost social engagement.

-Consistently posted value driven content 5x a week to boost reach and awareness.

Digital Content Specialist

Global Publishers | +255 Global Radio

May 2019 - Jan 2020 (8 months)

- Manage and analyze social media campaigns and day to day activities
- Report on the effectiveness of campaigns
- Monitor trends in social media
- Monitor the activities of main competitors in social media
- Monitor social space for brand and related topics and conversations
- Create original and engaging content that inspires a global love for the Radio Flyer brand.

Digital Content Manager

Native Agenda Entertainment Ltd.

Aug 2017 - Oct 2019 (2 years 2 months)

- Help create engaging posts to grow Marketplace’s social footprint.
- Monitor conversations across platforms.
- Assist in ideation, social content planning, scheduling.
- Help aggerate social data to gain insights into analytics that drive traffic and engagement.
- Conduct research on key industry trends and competitive insights.
- Source photo and video and music stock footage as it pertains to