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innocent bernard

@innocentbernard

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Multimedia Content Specialist I provide end-to-end production services to elevate your brand's digital presence.

Tanzania

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What I'm looking for

I seek a role where I can lead marketing and PR initiatives, drive measurable sales growth, mentor teams, and use digital tools and analytics to strengthen brand engagement.

I am a results-oriented marketing and public relations professional with experience leading regional FMCG marketing initiatives and managing branch operations. I combine market research, campaign development, and sales strategy to grow market share and strengthen brand presence.

At Sunda International I increased market share in Morogoro, launched a community outreach program that raised diaper sales by 30%, and implemented a loyalty program to improve retention. As a branch manager at Jatu Public Limited Company I oversaw daily operations, staff management, customer service, financial controls, and compliance.

I am proficient in digital and traditional marketing, content creation, analytics, CRM, and Adobe Creative Suite, and I bring disciplined self-motivation, strong communication, and teamwork to roles that require independent initiative and measurable results.

Experience

Work history, roles, and key accomplishments

Branch Manager

Jatu Public Limited Company

Managed branch operations including staff recruitment and training, customer service, sales and marketing initiatives, budget control and compliance while preparing reports for senior management.

Operations Management Customer Service Sales Strategy Budgeting & Compliance Reporting Performance Management

Marketing Officer

Sunda International

Drove sales and brand awareness for Sunda International in the Morogoro region through market analysis, targeted campaigns, retailer partnerships and community outreach, increasing diaper sales by 30% and growing regional market share over three years.

Market Research Campaign Development Social Media Marketing CRM Reporting Community Outreach Brand Promotion

Marketing Assistant

Scope and Craft Tanzania Ltd

Supported the marketing department with campaign execution, content creation, social media management, CRM maintenance and analytics reporting to improve digital engagement and campaign performance.

Content Creation Social Media Management CRM Digital Advertising Market Research Analytics Graphic Design Campaign Management

Education

Degrees, certifications, and relevant coursework

St. Augustine University of Tanzania

Bachelor of Arts, Public Relations and Marketing

2017 - 2020

Activities and societies: Member of SAUT Students Public Relations Association (SSPRA); enrolled in Public Relations Society of Tanzania (PRST).

Completed a Bachelor of Arts in Public Relations and Marketing with coursework and practical experience in public relations, marketing strategy, and communications.