Open to opportunities

Priscilla Kombo

@priscillakombo

Message

I build data-driven brand campaigns that grow awareness, engagement, and market share across Tanzania.

Tanzania

Message

What I'm looking for

I'm looking to lead data-driven marketing strategy, build strong brands, launch products, and grow customer engagement in East African markets.

At Serengeti Breweries, I lead six marketing professionals and deliver integrated campaigns that increased brand awareness by 35%. I also managed a TZS 800 million annual budget and launched two product lines that exceeded first-year sales targets by 20%.

Previously, I supported mobile money and data campaigns at Vodacom Tanzania, helping increase customer sign-ups by 25%, and built marketing experience at CRDB Bank through social media, customer feedback analysis, and branch promotions. I bring five years of marketing experience across FMCG, telecom, and financial services in Tanzania.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Serengeti Breweries Ltd.

Mar 2023 - Present (3 years 5 months)

Lead a team of 6 marketing professionals to develop and implement integrated marketing strategies across the Tanzanian market. Increased brand awareness by 35% through targeted digital and traditional media campaigns, managed an annual marketing budget of TZS 800 million, and oversaw the successful launch of two new product lines exceeding first-year sales targets by 20%.

Brand Strategy Digital Marketing Campaign Management Budget Management Team Leadership Stakeholder Engagement Product Launch Market Research

Marketing Officer

Vodacom Tanzania

Jan 2021 - Feb 2023 (2 years 1 month)

Coordinated marketing campaigns for mobile money and data products, contributing to a 25% increase in customer sign-ups. Conducted market research and competitor analysis, managed relationships with advertising agencies, and supported sponsorship activations at national events.

Campaign Coordination Market Research Competitive Analysis Agency Management Event Planning

Marketing Assistant

CRDB Bank Plc

Jun 2020 - Dec 2020 (6 months)

Assisted in developing marketing collateral for retail banking products and supported social media management, growing the bank's Instagram following by 15% in six months. Compiled customer feedback data and coordinated logistics for branch promotional events.

Marketing Collateral Social Media Management Data Analysis Event Coordination