Open to opportunities

ella richard

@ellarichard

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Marketing and communications professional driving brand engagement and customer-focused digital campaigns.

Tanzania

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What I'm looking for

I am seeking a marketing role with opportunities to lead digital campaigns, grow brand engagement, and collaborate with cross-functional teams in a values-driven company.

I am a determined marketing and communications professional with over four years of experience delivering relationship-driven, high-quality work. I consistently represent organisations and clients with integrity, honesty, and responsibility.

I have managed social media accounts, created content (artworks, posts, videos), and developed marketing campaigns across digital, print and broadcast channels, improving brand awareness and engagement.

My roles have included marketing coordinator, client services and onboarding account management, where I handled project coordination, stakeholder liaison, and end-to-end customer experience optimization.

I bring strong skills in content creation, campaign execution, events coordination, and digital tools like Canva and CRM systems, and I am motivated to take on challenging tasks that drive measurable results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Karimjee

May 2024 - Present (1 year 8 months)

Implemented brand strategies and end-to-end marketing campaigns across print, broadcast and digital channels; coordinated events, managed promotional production, and optimized customer experience through analytics-driven improvements.

Brand Strategy Campaign Execution Event Coordination Content Editing Stakeholder Management Analytics

Marketing Consultant

Bradda

May 2024 - Jun 2025 (1 year 1 month)

Developed and executed social media strategies, content calendars, and brand campaigns to increase awareness and engagement for clients; provided digital marketing tool recommendations and tailored marketing consultation.

Social Media Management Content Creation Digital Marketing Brand Strategy Campaign Management

Client Services Coordinator

PHMG

Oct 2023 - Dec 2023 (2 months)

Managed creative project delivery for audio branding clients, liaised with copy, post-production and technical teams, performed quality checks and resolved client issues to ensure timely, high-quality productions.

Client Services Project Management Audio Branding Quality Assurance Client Communication Troubleshooting

Onboarding Account Manager

Bright HR

Feb 2022 - Jun 2023 (1 year 4 months)

Trained and supported clients (0–100 employees) on HR and H&S software usage, managed onboarding processes, and maintained client relationships to drive product adoption and satisfaction.

Client Onboarding Account Management Software Training & Customer Success Communication Problem Solving HR systems

Marketing Director

Source Marketing

Jun 2021 - Dec 2021 (6 months)

Led field fundraising and sales teams for charity campaigns, developing persuasion, public speaking, and team management skills to increase supporter acquisition and campaign reach.

Fundraising Team Leadership Sales Public Speaking Training Negotiation Outreach

Social Media Manager

Atrio FX

Jan 2021 - Apr 2021 (3 months)

Managed social media channels and weekly advertising content for a forex company, growing followers and brand awareness through targeted content and engagement.

Social Media Management Content Creation Community Engagement Facebook Instagram Twitter Brand Awareness

Brand Marketing Executive

Tanzania Breweries Limited

Jan 2019 - Apr 2019 (3 months)

Supported brand marketing for Kilimanjaro beer, contributing promotional ideas and event support for a major marathon to drive brand visibility and sales.

Brand Marketing Event Promotion Consumer Promotions Trade Marketing

Social Media Manager

Tanzania Tourist Board

Jul 2018 - Dec 2018 (5 months)

Developed weekly social media content and performance reports to promote tourism, introduced Canva to the team, and managed engagement across Twitter, Instagram, and Facebook.

Content Development Canva Community Management Content Planning Reporting

Head of Marketing

Neeko

Jun 2014 - Jun 2015 (1 year)

Led marketing for an African products retailer, recruiting models and photographers, producing visual assets, and managing social media to significantly grow brand awareness.

Marketing Leadership Social Media Campaigns Brand Growth

Business Development Executive

Foxtale

Jun 2013 - Jun 2014 (1 year)

Performed outbound business development for social media management clients, researching prospects, pitching services, and acting as client liaison to resolve issues and retain accounts.

Business Development Sales Outreach Client Relations Account Management Problem Solving

Education

Degrees, certifications, and relevant coursework

Coventry University

Master of Arts, Communication, Culture, and Media

2020 - 2021

Grade: Merit

Completed an MA in Communication, Culture, and Media with a thesis on movie marketing deficiencies in Africa and recommendations for targeted promotional investment.

Coventry University

Bachelor of Arts, Business and Marketing

2016 - 2020

Grade: 2:1

Completed a BA (Hons) in Business and Marketing (including a one-year sandwich placement) with a dissertation on social media's impact on tourism marketing in Tanzania.