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Ghanneal Manjrekar

@ghannealmanjrekar

Senior Art Director at Abbott India Limited, shaping 20+ integrated healthcare campaigns from concept through execution.

India

Message

At Abbott India Limited, I developed concepts and creative execution across therapy areas, turning complex healthcare information into clear HCP communication. I delivered 20+ integrated campaigns across launch phases and touchpoints, and received an Abbott Excellence Award in Q4 2025.

Across agency, client-side and independent work, I’ve shaped brand communication and art direction for healthcare, FMCG, real estate and other sectors. At Sheetal Medicare Pvt. Ltd., I managed 500+ packaging and product-design executions and supported 20+ launches; my work has also included campaigns for Mahindra, TATA Motors, Marico and Wipro.

Experience

Work history, roles, and key accomplishments

Sr. Visualizer

Abbott India Limited

Apr 2024 - Aug 2026 (2 years 4 months)

Drove concept development and creative execution across multiple therapy areas, delivering 20+ integrated campaigns. Partnered with cross-functional teams and applied generative AI workflows while maintaining brand consistency.

Art Direction Creative Strategy Concept Development Visual Storytelling Integrated Campaigns Generative AI Photoshop Adobe Illustrator InDesign Lightroom Adobe Firefly ChatGpt Gemini Google Flow Premiere Pro Blender

Sr. Art Director

Another Idea

Nov 2022 - Mar 2024 (1 year 4 months)

Led art direction and concept development from client brief through strategy, pitch, and 360° execution. Guided studio artists and production teams across print, digital, OOH, and environmental experiences.

Art Direction Concept Development Creative Strategy 360° Brand Campaigns Client Presentations Team Leadership Print Digital OOH Environmental Design

Sr. Art Director

Motad (Motivation Solutions LLC)

May 2021 - Sep 2022 (1 year 4 months)

Gained international agency experience across diverse categories, leading research-led concept development and art direction. Worked on brands including Keshking, Himani Fast Relief, NIKAI, and Al Douri.

Art Direction Concept Development visual communication Digital First Web and Mobile Ecosystems team guidance

Sr. Art Director / Brand & Marketing Consultant

Sheetal Medicare Pvt. Ltd.

Dec 2019 - Apr 2021 (1 year 4 months)

Expanded art direction into client-side brand strategy, product development, and marketing communication. Led brand revitalization and managed 500+ packaging executions and 20+ product launches.

Brand Strategy Marketing Communications Digital Brand Communication Sales Enablement Packaging Design Product Development Team Management Video Production

Independent Art Director & Creative Consultant

Independent Creative Practice

Jan 2017 - Nov 2019 (2 years 10 months)

Built a full-time independent creative practice partnering with agencies and brands across multiple categories. Owned projects end-to-end from brief to final delivery for clients including Mahindra, TATA Motors, Marico, and LODHA.

Art Direction Creative Consulting Project Management Client Management Vendor Management Brand Identity Print Production

Sr. Graphic Designer / Visualizer

Madhouse Design

Jul 2013 - Dec 2016 (3 years 5 months)

Developed multidisciplinary solutions across brand identity, packaging, corporate communication, and environmental design. Contributed to an 8-month environmental design implementation for Sir H. N. Reliance Foundation Hospital.

Brand Identity Packaging Design Corporate Communications Environmental Design Concept Development Visual Storytelling Vendor coordination

Sr. Designer

Paperboat Communication

Mar 2011 - Jun 2013 (2 years 3 months)

Built foundational agency experience in advertising, conceptual thinking, and integrated communication across print, OOH, branding, retail, digital, TVCs, and radio. Developed strong craft in typography, illustration, and print production.

Advertising Conceptual Thinking Art Copy Collaboration Integrated Communications Typography Illustration Print Production Final Artwork

Designer

Vakratunda Ads

Nov 2009 - Jul 2010 (8 months)

Began professional agency experience while completing creative education, building foundations in graphic design, advertising, typography, layout, and print production. Developed expertise in artwork adaptation and pre-press workflows.

Graphic Design Advertising Typography Layout Print Production Prepress Artwork Adaptation