Open to opportunities

Hiteshi Hotwani

@hiteshihotwani

Message

I build brand narratives and 360° creative campaigns that drive category growth.

India

Message

What I'm looking for

I'm looking to lead brand and creative work where I can turn business goals and consumer insights into high-impact campaigns, stronger creative systems, and product launches across D2C, digital, packaging, and offline channels.

I've shaped brand narratives, visual identities, and integrated campaigns for Pee Safe, Cumin Co, Ogilvy, Lyxel & Flamingo, and McCann Worldgroup. My work spans FMCG, healthcare, hygiene, personal care, cosmetics, and lifestyle brands.

At Pee Safe, I led the Toilet Seat Sanitiser category's 360° marketing strategy and translated business goals into clear creative briefs. I also directed campaigns, influencer partnerships, offline activations, shoots, and product-led creative solutions with R&D, product, and revenue teams.

At Cumin Co, I'm building an in-house creative pod and creating systems across D2C, marketplaces, packaging, offline, and social. I develop performance-creative frameworks for ads, reels, and landing pages while contributing to new product development from packaging through launch.

I've led teams of 6–9 creatives, mentored designers, and delivered campaigns for brands including Dabur, P&G, Coca-Cola, Cipla, Fortis, Dettol, Colorbar, and The Body Shop. I bring design thinking, consumer insight, visual storytelling, and practical creative operations to every brief.

Experience

Work history, roles, and key accomplishments

Creative Head

Cumin Co

Feb 2026 - May 2026 (3 months)

Built an in-house creative pod and owned creative systems across D2C, marketplaces, packaging, offline, and social. Led performance creative strategy and set up creative ops, workflows, and asset libraries.

Creative Direction Team Leadership Performance Marketing Creative Strategy Workflow Management Asset Management

Creative Director & Senior Growth Manager

Pee Safe

Jun 2025 - Nov 2025 (5 months)

Spearheaded integrated marketing initiatives including content strategy, influencer partnerships, and offline activations. Led the Toilet Seat Sanitiser category with a 360° marketing strategy.

Integrated Marketing Content Strategy Influencer Marketing Offline Activations Campaign Management Strategic Planning

Art Director

Pee Safe

May 2023 - Jun 2025 (2 years 1 month)

Mentored creative teams to deliver cohesive 360° campaigns and used GenAI tools for speed and personalization. Conceptualized and executed set design for the Pee Room Conversations podcast.

Art Direction GenAI Set Design Production Management

Creative Strategist & Art Director

Freelance

Jun 2022 - Apr 2023 (10 months)

Managed client acquisition, relationships, and project delivery. Provided creative consulting for Ogilvy campaigns and developed performance marketing campaigns for international clients.

Client Management Creative Strategy Performance Marketing Branding Packaging Design

Group Head

Lyxel & Flamingo

Jun 2021 - Jun 2022 (1 year)

Directed campaigns across FMCG, F&B, Pharma, Healthcare, and Personal Care sectors. Led a creative team of 6-9 members and managed client relationships and strategic presentations.

Team Leadership Client Management Management Presentations FMCG