Theresa Tharakan

Managing art direction, visual design, and production of coffee table books, corporate brochures, and business publications for diverse clients.

Spearheaded creative design for digital and website platforms, improving user experience through visual design systems and brand consistency. Developed style guides for seasonal campaigns and digital sales initiatives, and led creative strategy for app and web experiences.

Designed campaigns and developed brand identities for clients including Practo, Livspace, Botim, Hampi Art Labs, and KOGO.ai.

Co-founded and managed a boutique design studio delivering branding and identity solutions for homegrown brands. Executed product shoots, client workshops, and end-to-end creative requirements.

Led internal communication design, aligning creative output with global brand guidelines. Produced digital campaigns, video newsletters, and employee engagement creatives, and coordinated photoshoots for internal communication projects.

Managed and led design for Livspace markets in Singapore, Malaysia, and KSA. Contributed to the team that received the Founder’s Award for the IPL 2022 Brand Campaign, and created brand identities, marketing collateral, and visual guidelines for product launches.

Created event branding identities and promotional creatives for notable clients. Managed social media campaigns and coordinated live events.

Delivered branding and communication design solutions based on client briefs.

Activities and societies: Hostel Secretary (2018–19), Head of PhotoSoc, Fine Arts Coordinator, Press & Media Coordinator, Best Resident Student (2018–19)

Bachelor’s in Mass Media from Sophia College for Women, Mumbai, completed in 2019.

Completed Google UX Design certificate course.

Completed Adobe softwares certificate course.